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Positive Ink

Vancouver Sun: “LG delivers what Canadians want—an MP3 player you can use with gloves”

Article by Peter Wilson, October 26, 2006

Client

LG Electronics

Summary

The article features a lineup of 2006 LG MP3 Players and highlights the design and ease of use. LG spokesperson, Frank Lee is quoted as saying “we went to our design teams and we said, look, we need to do something for Canada, something that’s unique.” This story was picked up by CanWest publications across Canada.