High Road News
High Road Communications selected as PR agency of record for Canada’s largest video game industry event
Third annual Montreal International Game Summit to attract more than 800 attendees from around the world
MONTREAL, November 6, 2006 – High Road Communications announced today that Alliance numériQC, the business network for Québec's interactive digital content and multimedia industry, has selected High Road to conduct North American public relations for the Montreal International Game Summit (MIGS), which will take place November 8th and 9th, 2006.
More than 800 game creators and developers from around the world are expected to attend the third edition of the summit, an initiative of Alliance numériQC. The event is the leading Canadian forum for professionals in the gaming industry, attracting video game creators, developers and producers from throughout Canada, the United States and Europe. The world class event is organized to serve the unique needs of Canada's burgeoning gaming industry, which employs more than 4,300 professionals in Québec alone.
“The MIGS is a great opportunity for Montreal talent to shine within the industry. We are very proud to offer an event of this magnitude, which showcases our local talent as well as provide developers from all over the world with the opportunity to share knowledge and network,” said Solange Blanchard, Director General of Alliance numériQC. “High Road's expertise in the video game industry, combined with its solid media relationships, will help us to promote the Summit and Quebec's gaming industry nationally and internationally.”
“There are few places in the world that can compete with Montreal's vibrant and diverse video game industry. The Montreal International Game Summit is a once-a-year opportunity for Canada to play host to the industry's most talented people,” said Justin Creally, Senior Vice President and Partner, High Road Communications. “This marks the third consecutive year we have worked with Alliance numeriQC on this event and we enjoy the opportunity to help celebrate the significant impact Montreal and the rest of Canada has on the video game industry.”
MIGS was created in 2004 to serve members of the video game industry, which currently employs over 3,500 people in Québec. The gathering promotes the transfer of knowledge and expertise, raises the international profile of the Québec video game industry, and cultivates exchange, meshing and communications. A specialized, high-level event, the MIGS touches upon a host of different fields ranging from artistic creation to game design, and including production and programming.
Alliance numériQC – Québec's digital industry network – supports and accelerates the growth and competitiveness of the industry. Focusing its efforts on private companies and SMBs, the network has more than 200 members in the game, eLearning, education and Internet services and applications sectors. For anyone seeking to work with professionals in the field of interactive digital content, Alliance numériQC is the gateway.
High Road Communications is an award-winning public relations firm serving technology and digital lifestyle companies across North America from offices in Toronto, Ottawa, Montreal and Vancouver. Since 1996, High Road has helped clients drive awareness, credibility and sales worldwide through customized communications programs. The agency's expertise is channelled into six practice groups: Consumer Technologies; Hardware, Display & Design; Industries & Verticals; Interactive Entertainment; Software, Services & Security; and Telecom, Networking & Wireless. High Road is ranked as the No. 2 small and medium employer in Canada by Queen's School of Business and Queen's Centre for Business Venturing. For more information, please visit http://www.highroad.com.
Nathalie Bergeron
High Road Communications
Phone : 514-908-0110, ext.308
nbergeron@highroad.com
Colette Frappier
Alliance numériQC
Phone: 514-848-7177 ext. 376
cfrappier@numeriqc.ca
MONTREAL, November 6, 2006 – High Road Communications announced today that Alliance numériQC, the business network for Québec's interactive digital content and multimedia industry, has selected High Road to conduct North American public relations for the Montreal International Game Summit (MIGS), which will take place November 8th and 9th, 2006.
More than 800 game creators and developers from around the world are expected to attend the third edition of the summit, an initiative of Alliance numériQC. The event is the leading Canadian forum for professionals in the gaming industry, attracting video game creators, developers and producers from throughout Canada, the United States and Europe. The world class event is organized to serve the unique needs of Canada's burgeoning gaming industry, which employs more than 4,300 professionals in Québec alone.
“The MIGS is a great opportunity for Montreal talent to shine within the industry. We are very proud to offer an event of this magnitude, which showcases our local talent as well as provide developers from all over the world with the opportunity to share knowledge and network,” said Solange Blanchard, Director General of Alliance numériQC. “High Road's expertise in the video game industry, combined with its solid media relationships, will help us to promote the Summit and Quebec's gaming industry nationally and internationally.”
“There are few places in the world that can compete with Montreal's vibrant and diverse video game industry. The Montreal International Game Summit is a once-a-year opportunity for Canada to play host to the industry's most talented people,” said Justin Creally, Senior Vice President and Partner, High Road Communications. “This marks the third consecutive year we have worked with Alliance numeriQC on this event and we enjoy the opportunity to help celebrate the significant impact Montreal and the rest of Canada has on the video game industry.”
ABOUT MIGS
MIGS was created in 2004 to serve members of the video game industry, which currently employs over 3,500 people in Québec. The gathering promotes the transfer of knowledge and expertise, raises the international profile of the Québec video game industry, and cultivates exchange, meshing and communications. A specialized, high-level event, the MIGS touches upon a host of different fields ranging from artistic creation to game design, and including production and programming.
ABOUT ALLIANCE NUMÉRIQC
Alliance numériQC – Québec's digital industry network – supports and accelerates the growth and competitiveness of the industry. Focusing its efforts on private companies and SMBs, the network has more than 200 members in the game, eLearning, education and Internet services and applications sectors. For anyone seeking to work with professionals in the field of interactive digital content, Alliance numériQC is the gateway.
ABOUT HIGH ROAD COMMUNICATIONS
High Road Communications is an award-winning public relations firm serving technology and digital lifestyle companies across North America from offices in Toronto, Ottawa, Montreal and Vancouver. Since 1996, High Road has helped clients drive awareness, credibility and sales worldwide through customized communications programs. The agency's expertise is channelled into six practice groups: Consumer Technologies; Hardware, Display & Design; Industries & Verticals; Interactive Entertainment; Software, Services & Security; and Telecom, Networking & Wireless. High Road is ranked as the No. 2 small and medium employer in Canada by Queen's School of Business and Queen's Centre for Business Venturing. For more information, please visit http://www.highroad.com.
MEDIA CONTACT:
Nathalie Bergeron
High Road Communications
Phone : 514-908-0110, ext.308
nbergeron@highroad.com
Colette Frappier
Alliance numériQC
Phone: 514-848-7177 ext. 376
cfrappier@numeriqc.ca
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