High Road News
LG Electronics Selects High Road to Drive Canadian PR
Innovator in digital technology leverages High Road's consumer expertise and award-winning creativity to extend its industry leadership
TORONTO, June 6, 2006 – High Road Communications today announced that LG Electronics, a global leader in developing and marketing consumer electronics, digital appliances and mobile phones, has selected High Road as its new public relations agency of record in Canada. High Road won the account in a competitive bid. As agency of record, the firm will lead LG Electronics' Canadian public relations efforts.
“We have an aggressive growth strategy, and we chose High Road because their fresh, creative thinking and extensive media relationships that will help us reach our goals faster,” said Mr. William Cho, President and CEO, LG Electronics Canada. “High Road's unique culture sets the agency apart from the pack, and its high employee retention rate translates into an incredible brain trust for us to tap into.”
“As one of the world's true innovators, LG Electronics has a remarkable portfolio of products for the digital lifestyle. Their tagline ‘Life's Good' speaks volumes about their focus on enhancing peoples' lives through innovative technology,” said Mia Wedgbury, President and Co-founder, High Road Communications. “There is so much excitement on our team to work with a company like LG and it is a great complement to our rapidly growing Consumer Technologies division.”
TORONTO, June 6, 2006 – High Road Communications today announced that LG Electronics, a global leader in developing and marketing consumer electronics, digital appliances and mobile phones, has selected High Road as its new public relations agency of record in Canada. High Road won the account in a competitive bid. As agency of record, the firm will lead LG Electronics' Canadian public relations efforts.
“We have an aggressive growth strategy, and we chose High Road because their fresh, creative thinking and extensive media relationships that will help us reach our goals faster,” said Mr. William Cho, President and CEO, LG Electronics Canada. “High Road's unique culture sets the agency apart from the pack, and its high employee retention rate translates into an incredible brain trust for us to tap into.”
“As one of the world's true innovators, LG Electronics has a remarkable portfolio of products for the digital lifestyle. Their tagline ‘Life's Good' speaks volumes about their focus on enhancing peoples' lives through innovative technology,” said Mia Wedgbury, President and Co-founder, High Road Communications. “There is so much excitement on our team to work with a company like LG and it is a great complement to our rapidly growing Consumer Technologies division.”
Subscribe to our blog