Barbie goes Back to School

BY Maggie Dunlop ON Sep 15, 2011 | No Comments

Barbie - HRC Team

Decked out in their royal best, little princes and princesses joined Barbie for Universal Studios Home Entertainment’s pink carpet premiere of Barbie Princess Charm School. Hosted by Yummy Mummy’s Erica Ehm, little Barbie lovers came to strut their stuff on the pink carpet and meet their favourite gal pal, Barbie.

Check out these charming photos from the event:

Barbie - Pink Carpet

Barbie - Barbie

Barbie - Barbie & Mom

Barbie - Barbie & Kid

Barbie - Barbie & Baby


Surf’s Up, Toronto!

BY Maggie Dunlop ON Jun 03, 2011 | No Comments

Step aside Kate Bosworth- Sasha Jackson, the newest surf maven, was in Toronto along with her leading man Ben Milliken to share their rad surf skills and celebrate the release of their new movie Blue Crush 2.

The surfing duo flew in from the beach in L.A. to participate in a full day of interviews with outlets such as Oh So Cosmo! and Much Music, followed by a beach party premiere in Toronto’s entertainment district, and High Road was there.

In ultimate South African surfer style, the beach party was set on a man-made beach in the downtown core, complete with a bonfire, Nando’s barbeque and African dancers. Fans and media scoped out a spot in the sand and joined the cast to enjoy live music from the film and a screening under the stars. There to catch the action, our friends at CP24 were on location to interview the cast.

 In all, the event was a swimming success and an experience the talent and fans won’t soon forget!

 


HIGH ROAD HELPS UNIVERSAL SHARE BARBIE’S FAIRY SECRET

BY Megan Moulton ON Apr 12, 2011 | No Comments

There is no need to keep this gem a secret any longer.  Last month Universal Studios Home Entertainment and High Road Communications fused friend powers with Cineplex and Starlight Children’s Foundation to celebrate the DVD release of Barbie: A Fairy Secret with two exclusive screening events.

On a brisk March Break Saturday morning, families arrived with their fairy princess fans at Fairview Mall for a much anticipated advanced screening of the DVD.  The screening was hosted by Taylor Kaye and proceeds from kids snack pack were donated to Starlight Children’s Foundation.  Kids also had a chance to meet the lady of the hour herself, Barbie.

The second event was a breakfast with Barbie followed by a screening of Barbie: A Fairy Secret with families from the Starlight Children Foundation on the DVD’s release date.  Bright and early (and we mean early), sleepy but excited Barbie buffs arrived at Cineplex’s Varsity Cinemas decked out in their most fashion-forward fairy gowns.  After noshing on breakfast treats fit for Barbie royalty, the Starlight kids then decorated their own fairy wings with a little help Barbie before settling into their VIP seats to check out the flick.

There to capture every moment were our friends at CP24 Breakfast.  Live Eye Host Pooja Handa couldn’t help but catch the Barbie fever and by the end of the show was sporting her own set of fairy wings and fairy-pink feather boa. 

From start to finish the Barbie events were a success.  High Road is honoured to have been able to work alongside Universal on these events which brought so many smiles to the faces of the brave little kids of Starlight.