LG Electronics took Toronto’s financial district by storm as part of its 2010 holiday tour. From the friendly confines of the Design Exchange, LG hosted over 30 of Canada’s top print journalists and online influencers, providing guests with a glimpse at the latest gift ideas from LG.
The theme of the event was “Make your holidays a ‘season of ease’” with LG’s Frank Lee demonstrating networked home entertainment solutions and the newest LG mobile products for excited attendees. LG 3D HDTVs and home theatre systems were a definite hit, but the MVP of the event was the Canadian debut of LG’s new Optimus smart phones, featuring the much buzzed-about Windows 7 operating system. This was the first opportunity for Canadian media to see a Windows 7 mobile device in person and they collectively marvelled at these phones’ advanced functionality—more than one attendee pontificated that perhaps it was time to trade in their iPhone!
Frank met with a range of guests during the daytime portion of the event, including journalists from the Globe and Mail, Toronto Star, Canadian Living and Style at Home plus a visit from Canadian alt-rock radio royalty Alan Cross. The event portion saw top bloggers mix and mingle, with guests from Future Shop Forums, HowardForums and blogTO checking out the technology and getting some “face time” with the Windows 7 phones.
If the reaction on Twitter alone is any indication, expect LG products to be making multiple appearances on Canadian “wish lists” this holiday season.