Gearing up for the snowy season in style, Canada Goose showcased its 2010/2011 collection of jackets, hats and accessories at an exclusive event for Toronto fashion bloggers. The venue played the perfect host, as the rustic, log cabin interior at Cabin 5 provided the ideal backdrop for Canada Goose outerwear.
Photographers and bloggers were paired up with the minds behind the designs, allowing those in attendance to peruse and model their favourite Canada Goose jackets and vests. Media loved interacting with the latest designs, as well as getting the chance to learn more about the iconic Canadian brand that is on holiday wish lists worldwide.
Everyone left with a personalized Canada Goose snow globe, a copy of the Goose People coffee table book and a USB key full of the latest Canada Goose product images and info. The cozy buzz between familiar bloggers at Cabin 5 breathed an air of intimacy into the event and the feedback has been nothing short of sensational…
“Canada Goose, you really pulled out all the stops for this one – from custom snow globes to the racks and racks of goods to try on.” –Urbane Bloc
“The event was set up really well, very informative, and the venue gave it a cozy winter feeling. I think it’s safe to say that most if not all of us love and want Canada Goose jackets as it is, but wait ’til you see the new stuff.” –1LoveTO
“I really like way the agencies are starting to get creative with event activities and takeaways. Last night we each got our photo taken in Goose gear, were given it on a branded USB key, then the image was made into a snow globe.” –Casie Stewart