Hundreds of people lined up to check out the grand opening of the first international Microsoft Retail Store at Toronto’s Yorkdale Shopping Centre on November 16th, the first retail hub outside of the United States.
Consumers, customers and Microsoft partners were excited to watch as the curtain dropped and the store doors officially opened in Canada – and High Road was thrilled to work with Microsoft to make it happen.
In advance of the grand opening, over twenty Canadian media were invited to the store for a sneak peek and had the opportunity to play with the latest products including, the coveted Surface tablet and the new Windows Phone 8. The Microsoft Store manager, Alison Evans, and Microsoft’s Eastern U.S. marketing manager, Pete Harrington, were on hand to talk to media about Microsoft’s store strategy and what consumers can expect from the store.
On November 16th, Toronto’s top broadcast stations were onsite to capture the excitement of the day.
The result? Tons of buzz both online and offline with attention from top tier outlets including Global News, CTV.ca and the Globe and Mail. Not to mention, media and consumers were thrilled for the chance to chat with Microsoft Canada’s president, Max Long about the new store opening.
To kick things up another notch, Microsoft celebrated the grand opening with Wayne Gretzky and the band Train who were onsite during opening weekend to celebrate with consumers. Gretzky was at the store playing Kinect with a few lucky consumers, and Train held a private concert on November 17th outside of the Yorkdale mall.
Overall, the store opening was a huge success and Torontonians are delighted to have a Microsoft Store close to home. Check out what people had to say: