LG Electronics Canada helped usher in September with an exclusive media preview event at the High Road offices, showcasing a pair of 3D HDTVs from their brand new INFINIA line and a series of advanced networking options from their home theatre line.

This immersive single day session was led by Frank Lee and Kevin Andrews from LG, offering an intimate, detailed look at these incredible HDTVs. A dozen top Canadian media “geeked out” to the max, as journalists from the Toronto Star, Toronto Sun, Sympatico.ca, Marketnews and elsewhere speculated on the viability of 3D for the home market, the changing face of the local cable providers and the increasing pressure to offer smart, affordable HD and 3D content to Canadians everywhere. The event was good, ol’ fashioned public relations in its purest form and truly showed the value of engaging media in thoughtful two-way discourse.

Frank even commented at the end of the session that he learned as much from the attendees as they learned from him—a “win win” situation for all involved and proof that a strong media event can provide coveted industry insight far beyond the resulting press coverage and blog posts.

… Not a bad way to wrap up the summer and ease into TIFF season!

It may be the dog days of summer but don’t be fooled – back to school is just around the corner! And mid-July was the perfect time for TELUS to officially unveil its new Back-to-School smartphone line-up.

Taking place at the swanky new TELUS building on 25 York Street in Toronto, the exclusive showcase was the perfect opportunity for media to get the scoop on the new devices – all while continuing to educate traditional consumer and lifestyle journalists on TELUS’ growing brand leadership in the smartphone market space.

The secret to the event’s success? Simple. Offer something for everyone. The event was comprised of several exciting components, such as:

• A presentation from Hilen Wong, Marketing Director, TELUS Consumer Solutions, outlining the trends in smartphones on the market today and an over view of the new Back-to-School device line-up. The presentation showcased the hot new line-up of devices exclusive through TELUS this Fall along with existing handsets from the Pink breast cancer campaign.
• The announcement that TELUS is the official national wireless provider for the CFL. As part of a new two-year partnership, TELUS will bring CFL fans live games on the go, stats in real time and highlights through the first-ever Canadian Football League (CFL) mobile app.
• Media mingled with TELUS spokespeople and demo’d the devices through a series of demo bars set-up in the cocktail lounge

And this was set against the aural backdrop of DJ Brendan Canning (of Broken Social Scene fame) spinning some wicked tunes for media to vibe to. With more than 35 journalists in attendance from various Consumer/Marketing/Mommy Blogs media outlets (Media in Canada, MobileSyrup.com, Canwest, CTV, Wee Welcome, MSN Canada, BlogTO, PEACE Magazine and Branchez-Vous to name a few) the event was a stirring success. This includes over 90 articles to date!

The exclusive, exceptional event featured an elegant, eclectic vibe – wrapped up in an iconic comic book enigma. Intrigued so far?

So were the more than 300 folks in attendance at The Smirnoff Experience Graphic Party that happened July 19th at the snazzy Andrew Richard Designs Building.

All guests had received cryptically mysterious invitations embracing an iconic comic book theme – with super secret instructions to call ‘Scarlett’ and RSVP weeks before the event date – so the hype and expectations were high.

It’s safe to say that the event was an exclusive and truly unique experience.

Add a funky four-colour comics motif, endless Smirnoff-infused cocktails, a fun photo booth and a surprise appearance by the enigmatic progressive house and electro house producer Deadmau5 – and you had a crowd thirsty for their next Smirnoff Experience.

Check out some of the blogger buzz from Casie Stewart: This is My Life, Erin Bury’s Random Musings and Unbrelievable. And experience it for yourself, by checking out our video: