Recently we organized the launch of the Mike BlackBerry Curve 8350i smartphone with Direct Connect Push To Talk. The event was held at AIM Autosport – which, if you’re a racing fan, you’ll know they are the number one motorsport team in Canada. The team had just come back from the Rolex 24 race in Daytona – a 24 hour gruelling, heart-pounding around-the-clock race.

They brought with them the car (complete with fresh race dirt) to the event, so everyone could get up close and personal with the mean machine. The crew at AIM Autosport uses the new Mike BlackBerry Curve 8350i to communicate during the race – for speedy contact of course – and we recently shot a video of them at the race using the phones. 

Both TELUS and the guys at AIM spoke to bloggers and media about their experiences, and we’ve already seen some amazing coverage:

http://www.wheels.ca/newsFeatures/article/500253  

http://mobilesyrup.com/2009/01/28/telus-blackberry-curve-8350i-launch-party-video

http://www.blackberrynews.com/2009/01/29/telus-mike-blackberry-8350i-launch-event

AIM Autosport’s next race is at the end of March at the Homestead-Miami Speedway 250. Good luck guys – High Road will be rooting for you!