High Road wins two 2012 Magnum Opus Awards for work with The Ottawa Hospital and Sun Life Financial’s BrighterLife.ca| No Comments
The whole High Road team was thrilled to learn recently that we, along with our clients at The Ottawa Hospital and Sun Life Financial, have been honoured with two 2012 Magnum Opus Awards.
Held by the Content Marketing Institute and BeContentWise.com, the awards honour the best in content marketing, recognizing what communication professionals do to create media that has a strategic impact. This year Magnum Opus received more than 500 entries, and judges considered such elements as informational and entertainment value, quality of writing and display copy, creative use of imagery and typography, and consistency of color palette and style.
High Road and The Ottawa Hospital won a silver medal for the hospital’s 2010-11 Annual Report in the “Best annual report – overall design” category.
The accessible, user-friendly and truly compelling digital report shares how the hospital’s diverse team is committed to its vision of providing the world-class care, exceptional service and compassion that they would want for their loved ones. By focusing on storytelling and incorporating success stories in multiple formats, this easy-to-navigate site was optimized for mobile devices – technology that has become a staple not only for medical professionals, but for much of the general population.
Today The Ottawa Hospital continues to receive great feedback about the 2010-2011 Annual Report, both around the content and storytelling, as well as the visual design and mobile versions. The paperless report also reduced the hospital’s production costs, allowed greater reach into the target market, and led High Road to join forces with them again this year to create the 2011-2012 edition.
First launched in late 2011, BrighterLife.ca extends to Facebook, Twitter and YouTube in an effort to help Canadians answer money, health and family questions.
An integrated marketing strategy, the platform avoids traditional heavy-handed tactics and relies on compelling content and informal dialogue with Canadians to drive results for Sun Life Financial. Content is marketed through owned digital and social channels, earned mentions and paid advertising – a focused strategy that truly makes content the hero.