The holiday season is upon us and it’s time to celebrate: Toronto Eaton Centre’s Christmas Program is here!
And this year, in collaboration with the High Road team, TEC pulled out all the stops to leave mall-goers dazzled and delighted.
The first thing on HRC’s Christmas list was working with Toronto Eaton Centre to set up the “Style your own Holiday Greeting” app, which allows Facebook users to create, customize and share their own online greeting card with friends and family on Facebook and Twitter.
The application was designed in-house by HRC’s creative team, using TEC’s new Christmas imagery. From these custom images, Toronto Eaton Centre Facebook followers choose what their greeting card will look like.
Once the greeting card design is chosen, users get to pick their own message – wishing for new clothes, lots of snow, or time with family and friends – to give their greeting a personalized touch. Greetings can then be shared on Facebook, or on Twitter, to spread the Christmas cheer.
And to spread the word even further, we partnered with three Toronto bloggers to share Toronto Eaton Centre’s holiday experience. Bryan from 1LOVETO stopped by in November to check out TEC’s tree lightening ceremony, complete with a 50-foot modern LED Christmas tree – and six giant LED reindeer. Bryan tweeted throughout the night, and took amazing photos of the whole event, capturing shots of host Jeanne Beker, musical guest Kreesha Turner and, of course, Santa.
We also worked with Carrie Anne from EverythingMom.com to share her and her daughter’s day at Storytime with Santa – where kids get to experience the North Pole in the heart of downtown Toronto – capturing everything from the feeling of stepping into the North Pole, to time with Santa himself.
And as the HRC team gears up to spend the holidays with friends and family, we want to wish you all the best this season.
From High Road and Toronto Eaton Centre: Happy Holidays!