This summer we launched a very cool new Smirnoff campaign in Canada: the Nightlife Exchange Project takes 14 countries around the world & swaps nightlife among them on Nov 27, 2010 (www.facebook.com/smirnoffcanada for details). Our kick-off event featured a performance from USS  plus the stunt to end all stunts… a dance floor suspended 50 ft in the air! We worked with an amazing stunt team and crane company so it looked like the dancers were not attached to anything (they were, of course). At the end of the day… great band + cool stunt = excellent coverage + online buzz + happy client, a formula we’re happy to stick to.

The exclusive, exceptional event featured an elegant, eclectic vibe – wrapped up in an iconic comic book enigma. Intrigued so far?

So were the more than 300 folks in attendance at The Smirnoff Experience Graphic Party that happened July 19th at the snazzy Andrew Richard Designs Building.

All guests had received cryptically mysterious invitations embracing an iconic comic book theme – with super secret instructions to call ‘Scarlett’ and RSVP weeks before the event date – so the hype and expectations were high.

It’s safe to say that the event was an exclusive and truly unique experience.

Add a funky four-colour comics motif, endless Smirnoff-infused cocktails, a fun photo booth and a surprise appearance by the enigmatic progressive house and electro house producer Deadmau5 – and you had a crowd thirsty for their next Smirnoff Experience.

Check out some of the blogger buzz from Casie Stewart: This is My Life, Erin Bury’s Random Musings and Unbrelievable. And experience it for yourself, by checking out our video: