The RBC Structured Notes Group wanted to redesign their external website to set a ‘best-in-class’ standard amongst their competitors.  High Road Communications worked with the RBC Structured Notes team to create a dynamic and engaging web presence that lets investors view the latest news, events and current Notes offerings at a glance on the home page.

Additionally, High Road made sure to present a cohesive, easy-to-use bilingual web site that lets investors and brokers readily browse, search and filter all Notes offerings. By doing so, the site is able to let investors and brokers view details for each Notes offering, including related documents, allow investors and brokers to query historical data for each Notes offering, with the data automatically updated at the close-of-business each day, and ultimately reinforce the call to action to make the right contact to purchase Notes offerings.

The site was designed to support  initiatives to market RBCCM Structured Notes Group expertise, capabilities and offerings, including presentations and upcoming events, and was tied in the sign-up of email subscribers to RBCCM’s CRM database, and provide related statistics on visits to the Notes web site. Additionally, High Road was able to ensure that the RBCCM Structured Notes staff had  easy-to-use management tools to maintain the site, including making text content updates, uploading new documents and adding new sections.

As a result, the RBC Structured Notes group now has a robust, ‘best-in-class’ online site that offers the most complete, comprehensive and current information available, on-demand, to investors,  and provides effective marketing support to brokers selling RBCCM Structured Notes offerings.

How do you engage employees at a level that stimulates corporate growth, collaboration and innovation? These were the questions posed when RBC Financial Group approached High Road Communications to move employees from being informed to being engaged.

High Road worked closely with RBC staff and internal stakeholders to define a communications vehicle that met the needs of a diverse range of employees. Content strategy was defined in collaboration with RBC and included discussion on strategic initiatives that define RBC’s core strengths, including competitive intelligence, business development and financial literacy.

With this knowledge the monthly, bilingual online publication, RBC Insite, was born. RBC INsite provides a number of feedback options to increase a sense of belonging and collaboration – from dynamic polls to article rating, related reading, e-mail feedback, and article commenting.

The feedback has been incredibly strong, with hundreds of comments posted, story suggestions put forward, and an average of 150 article ratings per issue, suggesting that High Road has successfully turned RBC’s informed employees into engaged employees.