Put your skills to work for a fast-paced communications firm with a stellar reputation – a place where you can really make a difference. High Road Communications shapes integrated communications programs for the world`s leading brands, serving clients across North America from offices in Toronto, Ottawa, Montreal, Vancouver and San Francisco.  

High Road has an immediate opportunity in our Toronto office location for a Manager, Digital Marketing to provide strategic consulting and hands-on integration of digital marketing plans into the marketing communications and public relations mix for our clients.  This net-new  position that has come about due to business growth.

The Manager, Digital Marketing will lead plan development to drive measurable ROI for clients.  The Manager, Digital Marketing will also work closely with traditional PR practitioners to ensure a holistic communications strategy.  A key component of this role will be to drive organic and external new business.

 Overview:

• An experienced professional with expertise in applying digital marketing solutions within a strategic communications framework.  Particular strengths in digital marketing include word-of-mouth/viral campaigns, content syndication, online advertising, lead- and traffic generation, blogger relations, social media and use of Web analytics.
• Part strategist, part hands-on tactician, capable of envisioning, leading or implementing as the situation requires.
• Excellent relationship skills; good listener; respects the expertise of others; ability to motivate and generate effective action from all levels of the organization. 
• A consummate team player who brings a passionate, positive, high-energy approach to client service and delivering results.
• Comfortable in the role of teacher, trainer, mentor – your enthusiasm for what you do is infectious.
•  The successful candidate should possess enough hands-on experience implementing digital marketing to translate terminology into a language that all can understand. He or she should enjoy training / teaching both account staff and clients.

 Responsibilities:

• Identify marketing problems, perform research, and analyze trends/results to determine strategic implications.
• Implement internal/external engagement models and processes around strategic planning.
• Develop, package and integrate digital marketing consulting and tactical services within the communications mix of several high-profile clients.
• Perform marketing analysis, including segmentation, social media, survey, market share, web behavioural analysis
• Collaborate on proposals and pitches; proactively identify new opportunities for client growth.
• Manage projects for on-time and on-budget completion.

 Qualifications:

• Seeking 5+ years of overall experience working with clients and developing business within a digital firm, PR agency, or advertising/marketing agency.  Agency experience is a must.
• In-depth knowledge of digital, social and mobile marketing communications strategy, analytics and user behaviour (segmented analytics and channel marketing).
• You’re a specialist in paid media (paid digital marketing space/advertising search engine and knowledge of paid content sponsorship), and you work very well weaving your channel expertise into integrated programming.
• Strong understanding of integrated advertising.
• Strong understanding of brands and branding as a discipline.
• An ability to envision and develop holistic, offline and online marketing communications strategy, weaving in digital strategies to drive ROI for clients.
• Proven track record of excellent client counseling, including strategic thinking, verbal and writing skills; you’re a natural at building relationships.
• A passionate and persuasive advocate of digital media.

 If you have the above qualifications, please submit your resume to Raman Uppal, Senior Human Resources Specialist at careers@highroad.com

 For more information on High Road Communications – please visit our Web site at www.highroad.com.

Put your skills to work for a fast-paced communications firm with a stellar reputation – a place where you can really make a difference.

High Road Communications shapes integrated communications programs for the world’s leading brands, serving clients across North America from offices in Toronto, Ottawa, Montreal, Vancouver and San Francisco. We have immediate opportunity in our Toronto office location for a Vice President/Senior Vice President.

Position: Vice President/Senior Vice President

Responsibilities:
• Coach, mentor and manager teams with ability to scale for growth
• Ownership of team reviews and individual team development
• Drive new business; responsible for strategy, new business deliverables, proposals and budgeting
• Lead media training and strategic messaging sessions
• Integration with specialty practices and High Road senior management across network
• Effective communications with remote teams
• Overall strategy for all client deliverables including annual plans, proposals, crisis communications, messaging, and all communication materials

Qualifications:
• 10 years’ experience in a senior public relations and marketing role, preferably in an agency and/or technology sector with consumer experience
• Self motivated with the ability to work independently as some team members are located in head and regional offices
• Proven track record as a strategic thinker and planner working with senior-level executives and clients
• Proven experience developing new business — ability to lead new business pitches and secure new accounts
• Superior interpersonal and communications skills
• Strong manager that is focused on career development and mentorship
• Strong relationship building and management skills
• Exceptional organizational skills and a high level of attention to detail
• Demonstrate initiative and problem-solving skills
• Excellent professional writing and presentation skills
• Demonstrate ability to prioritize competing demands and meet deadlines
• Post secondary education in public relations or marketing, or equivalent

If you have the above qualifications, please submit your resume to Raman Uppal, Senior Human Resources Specialist at careers@highroad.com

Last week Bauer went public, a huge move for the iconic company and an exciting opportunity for High Road to work on the IPO. IR was handled by BarnesMcInerney Inc., while High Road was retained to drive media coverage around the launch event celebrating the start of trading.

The event was held at the TSX, a versatile venue space with just the right gravitas for such an announcement. While the IR story was strong – the only real non-resource IPO of significance – the IPO story still needed to be built out for broader media. By focusing on the heritage of the company and the fact that so many people have early memories of hockey that include Bauer, media were more open to also talking about the strong performance of the company and the IPO news.

Bauer CEO Kevin Davis handled interviews with aplomb, especially considering the big news of the day – Air Canada threatening the NHL with removing their sponsorship of the league – meant lots of off-topic questions around hockey safety from media. It underscored the importance of having a solid prep session and thorough Q&As thought out around any issues or questions that could possibly arise.

While this type of crisis communications approach to a celebratory event might seem over-cautious, if (and when) it does come into play it is absolutely invaluable to keep media interviews on topic and positive. You just never know what can happen on the day of your event or media tour!