High Road gets its feet wet at Canadian Museum of Nature with Whales Tohorā
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Two articulated sperm whale skeletons are a highlight of the exhibition (© Museum of New Zealand Te Papa Tongarewa, 2008)
Not only were we excited for the chance to work with a museum that showcases so many natural history treasures, we were thrilled about the prospect of scoring a sneak preview at the museum’s latest world-class offering… and as luck would have it, so were virtually all of the city’s media.
Having just finished up a successful run at The Field Museum in Chicago, Whales Tohorā was set to open in Ottawa just in time for March Break (March 2nd) and run through the summer (to September 3rd). On loan from the Museum of New Zealand Te Papa Tongarewa, Whales Tohorā features cultural storytelling, interactive science, massive skeletons—including a 58-foot skeleton of a bull sperm whale—and life-size displays such as the Volkswagen-sized model of a blue whale’s heart.
So, with the internationally-renowned exhibit only in Canada for the second time during its illustrious run, the Canadian Museum of Nature naturally wanted to make a big splash. Working together to secure media for the sneak preview of Whales Tohorā, the museum and High Road were able lure in all the big fish including CTV, CBC, APTN, The Ottawa Citizen, Metro and EMC, not to mention many of the city’s top bloggers.
Leading up to March Break, the Museum was also lucky enough to take part in two fun segments with Rogers Daytime and CTV Morning Live. And, in addition to the live remote the museum already had planned with Majic 100, High Road was able to help facilitate a great interview with CFRA’s Shelley McLean, two amazing Whales Tohorā giveaways on 93.9 BOB FM and The Jewel 98.5 FM, and a spot in The Toronto Sun and Canoe slideshow, Deals on March Break Travel.
With more and more local families and tourists surfacing each day, there’s no doubt that Whales Tohorā will become one of the museum’s most successful and well-attended exhibits to date. After getting our feet wet with the whales, High Road Ottawa hopes this is just the first of many opportunities to work with the Canadian Museum of Nature.
If you’ve never been to the museum, make sure you plan a visit before Sept. 3. It’s safe to say that, like us, you’ll have a whale of a time.




Where did the idea for this come from?
You’re involved a lot in your community: from being a guest speaker for classes in Algonquin College’s advertising program, to