Families in the Ottawa-area have long known how much fun a day at The Canadian Museum of Nature can be, but who knew they’d be this much fun to work with?
After helping the museum make a big splash with Whales Tohorā, the museum had High Road help spread the word about its newest special exhibition, Nature Unleashed, which is in town from September 28 to May 5, 2013.
Nature Unleashed focuses on four types of disasters—earthquakes, volcanoes, hurricanes, tornadoes— and for its stop in Ottawa, the museum added a special display about the 1998 Ice Storm that walloped Ontario and Quebec, as well as an interesting timeline of significant natural disasters in Canadian history.
The exhibit allows visitors to simulate what happens when standing inside a roaring tornado, trigger earthquakes, simulate tsunamis, create virtual volcanos, and step inside a hurricane booth that blasts you with 45 mph winds (toupees and Marilyn Monroe type gowns not recommended).
While almost any kid will find these activities entertaining, the true value in the exhibit is how educational it is. At a time of increasingly unpredictable wild weather, Nature Unleashed does an amazing job of explaining how and why these natural disasters occur. Visitors will learn about the shifting effects of tectonic plates, discover how human beings adapt to living at risk, and be genuinely inspired by the resiliency of disaster survivors.
Local media had no problem seeing both the relevance and importance of the new exhibit as virtually all the city’s top outlets were able to attend the media preview, including The Ottawa Citizen, The Ottawa Sun, CFRA, Metro, the EMC, the CBC, and CTV.
With High Road’s help, the museum was also able to arrange a handful of fun TV segments with CTV Morning Live, Rogers Daytime and The Weather Network’s Natalie Thomas. The National Post’s Karen Hawthorne was also nice enough to stop by the exhibit during her weekend visit to Ottawa, while both Canoe and The Toronto Sun ran excellent slideshows of Canadian Disasters Throughout History. The museum also conducted some great giveaways with Jewel FM and some of the city’s top bloggers (Ottawa Valley Moms, Momstown, etc.).
The reviews of the exhibit have been anything but disastrous so far, and families really seem to be enjoying the fun interactive displays. (After all, what kid doesn’t think volcanoes are cool?)