In her latest column, Mia writes about the holy grail of product placement – being featured by a daytime TV star such as Oprah Winfrey or Ellen DeGeneres.

She writes: “Last week, two of my colleagues came to me with a huge win: they had caught the attention of Ms. Winfrey’s producers for one of our Canadian clients. As an entrepreneur at a small or mid-sized company, you may not think the goal is attainable, but with a unique product and a solid strategy you shouldn’t be afraid to reach out to the stars.”

In the column, Mia shares practical pitching tips and advice, and encourages companies to be bold, think beyond borders, and never underestimate the interest in their products.

Check out her column every Thursday in the Globe and Mail’s Report on Business.