High Road Montreal recently had the pleasure of working with Xbox to put together an event to promote the latest features of Xbox LIVE, the online entertainment experience that lets you play Kinect and controller games with friends, as well as instantly watch HD movies, TV shows and sports.
While High Road has teamed up with Xbox before to unveil some of those awesome new features in to Canadian media, this was the first chance we had to present Xbox LIVE’s latest features to the Quebec market.
To make the event more relevant to local media, we partnered up with Radio-Canada to showcase their TOU.TV app. Launched online in 2010, TOU.TV is a go-to portal for all Radio Canada content.
Available for the first time on a gaming console—the Xbox 360— TOU.TV is also the first-ever app to deliver French Canadian content to Xbox users, showing the gaming giant’s commitment to the Quebec market.
Xbox was also unveiling the much anticipated app, Karaoke, which was developed in partnership with Stingray Digital, a Montreal-based company. While the app’s name alone sells itself, Karaoke gives users access to over 8,000 songs in its music library, almost guaranteeing a good time.
In the end, Montreal’s top entertainment, lifestyle and gaming media attended the event. The attendees loved singing along with the Karaoke app and couldn’t get enough of Xbox Live and the new TOU.TV app.
Working with the Xbox Live team was nothing short of exciting.
The only question the HRC team were left wondering was this: Can this really be considered work when everything’s just fun and games?