Forget bake sales and walking your neighbour’s dog, in Fall 2012, SCENE gave students an opportunity to work with their peers and get creative with how they fund their education. To do this, High Road joined together with SCENE, the popular entertainment loyalty program from Cineplex Entertainment and Scotiabank, and Redwood Strategic, to run the SCENEster campaign.
So what’s SCENEster?
It’s a series of contests and initiatives that rewarded one lucky student with a $5,000 scholarship. SCENE and Redwood selected 20 student leaders (and their associated organizations) from across Canada to compete in a series of challenges. SCENE provided $35,000 in sponsorship and prizes to students participating and helped them raise awareness for each club nationwide. In addition to the scholarship funding, students were trained in skills such as marketing, presentations, working in groups and dealing with media – skills they can take with them beyond their time in academia.
To help publicize the students’ efforts, High Road developed a community media relations program. By working with local media in the different regions, we helped to shine a light on their community work and progress with the challenges, all while highlighting their charitable initiatives.
At the end of the three month campaign, Christina Wong was the winner from University of British Columbia (UBC). Wong chose to donate her $5,000 SCENE scholarship to World Vision, a charity she is closely involved with at UBC. She also got to treat nine friends to a Canadian movie premiere courtesy of SCENE. The second place winner was Ian Watson from Laurier’s Fashion ‘n Motion and third place was Laura Mitchell from the Trent University Synchro Club.
High Road was honoured to partner up with SCENE and Redwood Strategic on this campaign that helped students achieve skills that they will use for a lifetime.
To learn more, head to www.scene.ca.