It’s no secret that American Express Canada is known for creating one-of-a-kind experiences for its Cardmembers – ranging from Amex Delights, to Front Of The Line access, to other amazing concierge concert and dining opportunities.
This year, however, Amex has decided to shake things up a bit by working with four of Toronto’s top bloggers (Hip Urban Girl, Coco and Cowe, 1 Love T.O., She Does the City), who will act as Ambassadors for the brand in 2012. High Road is really excited to be there every step of the way as the Amex Ambassadors get to experience all the perks and sweet offerings available to Amex Cardmembers, before reporting back about their whirlwind adventures.
First assignment? A weekend away in Canada’s snowy capital, Ottawa, for Winterlude. (After all, the annual winter festival is sponsored by American Express!)

Photo courtesy of canadascapital.gc.ca
We kicked off Winterlude celebrations with a four-course dinner prepared by Chef Lynn Crawford (of Ruby Eats and Pitchin’ in), before being escorted to a VIP viewing area for a spectacular fireworks display. Amex and Ottawa sure know how to put on a show: a few people even told us the fireworks that night rivalled those set up for Canada Day!

Photo courtesy of Lisa Ng
Day two of the Winterlude experience included a visit to the Amex Lounge on the famed Rideau Canal, where bloggers (and Cardmembers) were treated to complimentary gourmet jam, hot chocolate, and a culinary demonstration from Chef Wayne Murphy, of Cite Collegiale’s culinary program. The tasty food and warm beverages set us on our way for a leisurely skate down the canal.

Since Winterlude and Amex are both known for unique dining experiences, it was only fitting that the Amex Ambassadors next attended a Fire and Ice Dinner at the Courtyard Restaurant. We were treated to a five-course dinner, complete with wine pairings, that only featured a true Fire and Ice theme, with dishes like cold-smoked beef short ribs, bourbon BBQ sauce, and ‘charcoal’ liquid nitrogen bread. The “ice breaker” dessert involved peppermint ice cream and eucalyptus inside a chocolate pecan domed torte.
After a fun-filled weekend of winter activities, superb food and great company, the Ambassadors headed home to Toronto to rest up for their next adventure.
High Road continues to be amazed by Amex’s commitment to bringing the best in entertainment and event experiences to its Cardmembers, and the Ambassador program really offers an exciting new partnership that is sure to be a ton of fun to watch!
To follow along, check out the #AmexAmbassador hashtag.