After months of meetings, brainstorms, research, coding, writing, editing, shooting videos, designing and dreaming, High Road was excited to be a part of the official launch of BrighterLife.ca.

A content marketing site powered by Sun Life Financial (a High Road client for the last four years), BrighterLife.ca is designed to deliver relevant and valuable content to attract, acquire and engage an audience in a way that avoids jargon and a hard sales push. The content is all presented in plain language and focuses on topics people think about– family, health, money, working life and retirement.

BrighterLife.ca invites everyone to get involved – by reading, posing question to its columnists, contributing ideas and experiences, answering poll questions and sharing insights with those who face similar challenges.

High Road is proud to be a part of the BrighterLife.ca launch, and looks forward to working closely with Sun Life as the site continues to expand.

 Check it out at http://brighterlife.ca and in French at http://simplementbrillant.ca/.