Last month, to get ready for the Victoria Day long weekend, the BOATsmart! Team hosted media at the Toronto Harbourfront for BOATsmart! Awareness Day. The day was designed to raise awareness of safe boating practices and to remind boaters that they are required by law to get their Pleasure Craft Operator Card (PCOC) before operating any power craft, regardless of age or size of engine.
Threatening skies and chilly, dismal weather may not be the picture of summer boating, but the weather was certainly not a foreshadowing of event success. Media came on board (literally!), as they interviewed Cameron Taylor and John Witzing of BOATsmart! Canada on everything from safety measures and equipment, to the ins and outs of PCOC cards, including how to get it.
The result of the event and a succeeding media tour with stops in other major markets, was national coverage, promoting long weekend safety and the BOATsmart! exam, an increase in online sales, and media requests for mid-summer check-ins on boating safety as they look to BOATsmart! as a helpful resource for boating-related stories.