Put your skills to work for a fast-paced communications firm with a stellar reputation – a place where you can really make a difference.

High Road Communications shapes integrated communications programs for the world’s leading brands, serving clients across North America from offices in Toronto, Ottawa, Montreal, Vancouver and San Francisco. We have immediate opportunity in our Toronto office location for a Vice President/Senior Vice President.

Position: Vice President/Senior Vice President

Responsibilities:
• Coach, mentor and manager teams with ability to scale for growth
• Ownership of team reviews and individual team development
• Drive new business; responsible for strategy, new business deliverables, proposals and budgeting
• Lead media training and strategic messaging sessions
• Integration with specialty practices and High Road senior management across network
• Effective communications with remote teams
• Overall strategy for all client deliverables including annual plans, proposals, crisis communications, messaging, and all communication materials

Qualifications:
• 10 years’ experience in a senior public relations and marketing role, preferably in an agency and/or technology sector with consumer experience
• Self motivated with the ability to work independently as some team members are located in head and regional offices
• Proven track record as a strategic thinker and planner working with senior-level executives and clients
• Proven experience developing new business — ability to lead new business pitches and secure new accounts
• Superior interpersonal and communications skills
• Strong manager that is focused on career development and mentorship
• Strong relationship building and management skills
• Exceptional organizational skills and a high level of attention to detail
• Demonstrate initiative and problem-solving skills
• Excellent professional writing and presentation skills
• Demonstrate ability to prioritize competing demands and meet deadlines
• Post secondary education in public relations or marketing, or equivalent

If you have the above qualifications, please submit your resume to Raman Uppal, Senior Human Resources Specialist at careers@highroad.com

CANADIAN TIRE SELECTS HIGH ROAD COMMUNICATIONS AS PUBLIC RELATIONS AGENCY OF RECORD

Toronto, ON – (February 23, 2010) –High Road Communications today announced it has been named PR Agency of Record by one of Canada’s most recognized and cherished brands, Canadian Tire Corporation. Effective immediately, High Road will contribute to the development and execution of Canadian Tire’s communications strategy – including for Canadian Tire Retail, Canadian Tire Automotive (including CTR Auto, gas service stations and Part Source stores) and Canadian Tire Financial Services.

“High Road stood out among the five agencies that were considered for a number of reasons,” said Duncan Fulton, Vice President, Corporate Affairs, Canadian Tire. “High Road married passion and creativity with an industry-leading reputation for delivering strong programs and results for their clients. Their track record achieving earned media is beyond compare and their overall size and reach will allow them to support Canadian Tire in communities across Canada.”

“We are thrilled to add Canadian Tire to our roster of lifestyle clients,” said Justin Creally, President, High Road Communications. “As a brand, Canadian Tire is everything to everyday living in Canada and we look forward to helping the company tell its rich stories through creative and exciting programs and events.”

High Road, an integrated communications agency has offices in Toronto, Montreal, Ottawa, Vancouver and San Francisco. The Canadian Tire account will be managed in the Toronto office.

About Canadian Tire
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC) is comprised of five business units: Canadian Tire Retail, one of Canada’s most-shopped general merchandise retailers with 476 stores; PartSource, an automotive parts specialty chain with 87 stores; Canadian Tire Petroleum, one of the country’s largest and most productive independent retailers of gasoline, operating 273 gas bars, 268 convenience stores and kiosks, and 73 car washes; Mark’s Work Wearhouse, one of the country’s leading apparel retailers operating 374 stores in Canada; and Canadian Tire Financial Services that has issued over five million Canadian Tire MasterCard credit cards and markets related financial products and services for retail and petroleum customers. More than 57,000 Canadians work across Canadian Tire’s organization from coast-to-coast in the enterprise’s retail, financial services, and petroleum businesses.

About High Road
High Road Communications shapes communications strategies for technology and digital lifestyle companies in the United States and Canada. Since 1996, High Road has pushed the boundaries of traditional public relations with creative ideas and integrated thinking that connects all aspects of marketing and communications. The company has 70 employees in five offices including Toronto, San Francisco, Ottawa, Montreal and Vancouver. For more information on the company and our areas of specialization, please visit http://www.highroad.com.