What do you get when you combine pro athletes, gamers and Xbox? One kick-butt media launch event for Kinect Sports: Season Two — that’s what.

October 24 was no ordinary Monday night on Queen West. Xbox 360 Central was transformed into a world-class sports arena, complete with AstroTurf, and played host to Toronto Blue Jays Catcher JP Arencibia, and recent CFL Hall of Fame inductee Damon Allen, as they engaged in some friendly competition in many of the six new sports featured on the soon-to-be best-selling title.

Toronto media from outlets like TSN, Sportsnet, The Score, Toronto Star and National Post turned up for the fun and went toe-to-toe with the athletes and Xbox Canada’s Jeff Rivait.

Two lucky gamers from the East coast also attended the exclusive launch event and got the pro-athlete treatment as the winners of Kinect Sports: Season Two’s All Star Challenge. They were flown to Toronto, put up at a luxury hotel and had the chance to meet and play with JP Arencibia and Damon Allen. “This is awesome; we don’t have anything like this in Fredericton!” exclaimed Scott Mazerall after stepping up to the plate with Allen and Arencibia.

You can check out all the fun in this video.

Challenged to prove they were Toronto’s best dancer, media joined some of Toronto’s top bloggers to battle it out in a Dance Central 2 dance-off at Xbox 360 Central on 330 Queen Street West. The place was bumpin’ as the dancers took on all-new routines set to an unstoppable soundtrack featuring hot tracks from Usher, Rihanna, Lady Gaga, Nicki Minaj, Bruno Mars, Daft Punk, and Montell Jordan.

Dance Central is all about learning real routines with full body choreography, and Dance Central 2′s completely redesigned Break it Down mode lets players get into the groove better than ever before, with practice sessions to focus on select moves and the power of Kinect’s voice commands to move your rehearsal along more quickly or slow it down. It even lets you record yourself dancing a move and compare your video with an onscreen dancer!

The coolest feature about the addictive new edition of Kinect’s #1 selling dance game? Friends can team up or choose a Dance Crew to go head-to-head in a fierce Dance Battle. Things get really interesting when the all new Free-4-All minigame appears, allowing players to quickly perform moves worth tons of points and jump ahead in score. Players can drop in or out at any point during a song, so the party never has to stop.

We must say we were quite impressed with everyone’s rhythm! Congrats to CityLine guest expert, Yummy Mummy’s Sarah Gunn (@lovelaughshop) who danced away with the highest score and Casie Stewart (@casiestewart) who tallied up a close second!

To see all the dance moves, check out this video.

How do you launch the fourth instalment of the highest-rated racing franchise of this generation? A game that is unrivalled in its innovation and quality? It’s quite simple really: Invite Canada’s top auto, gaming and entertainment journalists to the Downtown Mercedes-Benz dealership in Toronto for a night of pedal to the metal, high octane racing!

Surrounded by some of the world’s hottest cars, Xbox Canada showcased Forza Motorsport 4 and showed everyone what the next level of racing games looks like. Journalists from CTV, SPACE, MTV, Autonet, The Score and more had the chance to explore everything Forza 4 has to offer, including the new Autovista mode which brings the world’s most exclusive auto showroom right to your living room using the power of Kinect.

In addition, media were put through the paces as they faced-off against pro race car driver Daniel Morad of the Formula 1 ladder system. Some were even lucky enough to take the Mercedes SLS AMG for a test drive.

Strap on your seatbelt and catch all the action with this video from consolecreatures.com.