High Road Vancouver’s Jo-Anne Stayner will discuss public relations strategy for product launches in the upcoming Go2Market roundtable by the British Columbia Technology Industry Association. The event is held on March 22 at 7:30 PM in the BCTIA boardroom (1188 W. Georgia, Suite 900). More information and registration on the BCTIA website.

We’ve updated our website and refreshed our brand. We used our tenth anniversary to not only celebrate but also make changes to our corporate look and feel.

We loved our old logo with the road-that-leads-to-the-mountain. It’s been with us ever since High Road was founded back in the days when a website launch still created excitement and media started to think they might want to look into this thing they called “Cyberland” (“Extra! Readers talk back!”).

A lot has changed since then. High Road has grown from two to more than 70 people. We’re still doing technology and digital lifestyle PR but now we are doing it in six divisions and four offices.

We’ve been to the mountain and back many times. But we still love the hike, and we always strive to find new and better ways to get up there. And that’s what we wanted to focus on with our “refreshed” brand.

We searched for people who could help us with that, and found the team of Evoke Solutions (branding and design), or as I like to call them: Knights of the White Space – and The Working Group (website planning and development).

Together, we came up with a new logo, a new corporate identity, and a new website. We hope you like the result.

How do you get people to say nice things about you? Invite them to a party, make sure they are having a good time and then shove a camera in their faces. Well, it also helps if you’ve worked with them for a while, either because they are your clients or journalists, analysts and bloggers.

In December 2006, High Road Toronto hosted its annual holiday party at Nectar. This time around we also celebrated ten years of being in business. Here is what some of the people we work with had to say about us.

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