Last week, our very own—and very humble—Hugh Scholey was quoted in a Globe and Mail in an article called Narcissistic bosses and why you should love them. Check out Hugh’s take on the topic, which includes advice for CEOs of startups:

“They need the humility to surround themselves with people they trust, and listen to them.”

CANADIAN TIRE SELECTS HIGH ROAD COMMUNICATIONS AS PUBLIC RELATIONS AGENCY OF RECORD

Toronto, ON – (February 23, 2010) –High Road Communications today announced it has been named PR Agency of Record by one of Canada’s most recognized and cherished brands, Canadian Tire Corporation. Effective immediately, High Road will contribute to the development and execution of Canadian Tire’s communications strategy – including for Canadian Tire Retail, Canadian Tire Automotive (including CTR Auto, gas service stations and Part Source stores) and Canadian Tire Financial Services.

“High Road stood out among the five agencies that were considered for a number of reasons,” said Duncan Fulton, Vice President, Corporate Affairs, Canadian Tire. “High Road married passion and creativity with an industry-leading reputation for delivering strong programs and results for their clients. Their track record achieving earned media is beyond compare and their overall size and reach will allow them to support Canadian Tire in communities across Canada.”

“We are thrilled to add Canadian Tire to our roster of lifestyle clients,” said Justin Creally, President, High Road Communications. “As a brand, Canadian Tire is everything to everyday living in Canada and we look forward to helping the company tell its rich stories through creative and exciting programs and events.”

High Road, an integrated communications agency has offices in Toronto, Montreal, Ottawa, Vancouver and San Francisco. The Canadian Tire account will be managed in the Toronto office.

About Canadian Tire
Canadian Tire Corporation, Limited (TSX: CTC.a, CTC) is comprised of five business units: Canadian Tire Retail, one of Canada’s most-shopped general merchandise retailers with 476 stores; PartSource, an automotive parts specialty chain with 87 stores; Canadian Tire Petroleum, one of the country’s largest and most productive independent retailers of gasoline, operating 273 gas bars, 268 convenience stores and kiosks, and 73 car washes; Mark’s Work Wearhouse, one of the country’s leading apparel retailers operating 374 stores in Canada; and Canadian Tire Financial Services that has issued over five million Canadian Tire MasterCard credit cards and markets related financial products and services for retail and petroleum customers. More than 57,000 Canadians work across Canadian Tire’s organization from coast-to-coast in the enterprise’s retail, financial services, and petroleum businesses.

About High Road
High Road Communications shapes communications strategies for technology and digital lifestyle companies in the United States and Canada. Since 1996, High Road has pushed the boundaries of traditional public relations with creative ideas and integrated thinking that connects all aspects of marketing and communications. The company has 70 employees in five offices including Toronto, San Francisco, Ottawa, Montreal and Vancouver. For more information on the company and our areas of specialization, please visit http://www.highroad.com.

Nominations for the CATAAlliance Innovation and Leadership Awards are open, and can be submitted until April 8. An overview of all the awards categories and the nomination guide can be found here.

High Road is again sponsoring the High Road Communications Award for Excellence in Science and Technology Reporting. The award is presented to a journalist or writer raising the public profile of science and technology and contributing to the building of a science and technology culture in Canada. Last year’s winner was the Globe and Mail’s Mathew Ingram (blog), and Shane Schick (blog), now editor of ComputerWorld Canada, won in 2006.

The Canadian Advanced Technology Alliance and High Road have been strategic partners for many years. High Road president Mia Wedgbury and senior vice president Sarah Burns are CATA board members.