LG Electronics Canada helped usher in September with an exclusive media preview event at the High Road offices, showcasing a pair of 3D HDTVs from their brand new INFINIA line and a series of advanced networking options from their home theatre line.
This immersive single day session was led by Frank Lee and Kevin Andrews from LG, offering an intimate, detailed look at these incredible HDTVs. A dozen top Canadian media “geeked out” to the max, as journalists from the Toronto Star, Toronto Sun, Sympatico.ca, Marketnews and elsewhere speculated on the viability of 3D for the home market, the changing face of the local cable providers and the increasing pressure to offer smart, affordable HD and 3D content to Canadians everywhere. The event was good, ol’ fashioned public relations in its purest form and truly showed the value of engaging media in thoughtful two-way discourse.
Frank even commented at the end of the session that he learned as much from the attendees as they learned from him—a “win win” situation for all involved and proof that a strong media event can provide coveted industry insight far beyond the resulting press coverage and blog posts.
… Not a bad way to wrap up the summer and ease into TIFF season!