Proving to be one the biggest challenges facing today’s youth, bullying met its match this November 14th, 2012 when Facebook in partnership with Family Channel, PREVNet, Concerned Children’s Advertisers, Kids Help Phone, MediaSmarts, Free The Children and STOPcyberbullying.org launched their Be Bold: Stop Bullying campaign.
The Be Bold: Stop Bullying campaign is an ongoing initiative that seeks to inspire teens, parents, and educators to not only make a personal commitment, by taking the online pledge, but to further that pledge by recruiting friends and family to join in the fight to end bullying.
The new app, accessible at facebook.com/beboldstopbullying.ca is just the latest development in Facebook’s long-term commitment to working with leading organizations to encourage thoughtful conversations and exchange useful information and resources about bullying prevention.
As believers in both the campaign’s cause and mission, High Road was honoured at the privilege to work closely with the Facebook team to execute the launch of the Be Bold: Stop Bullying campaign in Canada. The event not only saw the support of over 100 high school students in attendance take the online pledge but also the turnout of every major news (CTV, Toronto Sun, Globe and Mail) outlet in the Greater Toronto Region.
With the goal of inspiring the more than 18 million active Canadians on Facebook the team pulled out all the stops to ensure its reach was both widespread and effective. This, in the form of garnering support from some of Canada’s top talent including singer LIGHTS, TV personality Rick Mercer, and Toronto’s very own Raptors basketball team, all of whom proving in their own way to be dedicated advocates of the cause.
While Facebook and its partners strive to bring national awareness to the issue, the journey to end bullying does not stop there. As Hon. Laurel Broten, Ontario Minister of Education and active supporter of the Be Bold: Stop Bulling campaign says:
“We all have a role to play to make our schools and communities free from bullying and accepting places for everyone. When we act together, we can send a strong message that bullying is not ok – wherever it happens – whether at school, in the community or online. That’s why I’m so proud to join Facebook’s “Be Bold Stop Bullying” campaign and to take the pledge to take a stand against bullying. Because by working together we can make it better.”
Join Facebook, High Road and countless other supporters as we band together to create a unified front against the permeation of bullying online, in schools, and at home.