Proving to be one the biggest challenges facing today’s youth, bullying met its match this November 14^th, 2012 when Facebook in partnership with Family Channel, PREVNet, Concerned Children’s Advertisers, Kids Help Phone, MediaSmarts, Free The Children and STOPcyberbullying.org launched their Be Bold: Stop Bullying campaign.

The Be Bold: Stop Bullying campaign is an ongoing initiative that seeks to inspire teens, parents, and educators to not only make a personal commitment, by taking the online pledge, but to further that pledge by recruiting friends and family to join in the fight to end bullying.

The new app, accessible at facebook.com/beboldstopbullying.ca is just the latest development in Facebook’s long-term commitment to working with leading organizations to encourage thoughtful conversations and exchange useful information and resources about bullying prevention.

As believers in both the campaign’s cause and mission, High Road was honoured at the privilege to work closely with the Facebook team to execute the launch of the Be Bold: Stop Bullying campaign in Canada. The event not only saw the support of over 100 high school students in attendance take the online pledge but also the turnout of every major news (CTV, Toronto Sun, Globe and Mail) outlet in the Greater Toronto Region.

With the goal of inspiring the more than 18 million active Canadians on Facebook the team pulled out all the stops to ensure its reach was both widespread and effective. This, in the form of garnering support from some of Canada’s top talent including singer LIGHTS, TV personality Rick Mercer, and Toronto’s very own Raptors basketball team, all of whom proving in their own way to be dedicated advocates of the cause.

While Facebook and its partners strive to bring national awareness to the issue, the journey to end bullying does not stop there. As Hon. Laurel Broten, Ontario Minister of Education and active supporter of the Be Bold: Stop Bulling campaign says:

“We all have a role to play to make our schools and communities free from bullying and accepting places for everyone. When we act together, we can send a strong message that bullying is not ok – wherever it happens – whether at school, in the community or online. That’s why I’m so proud to join Facebook’s “Be Bold Stop Bullying” campaign and to take the pledge to take a stand against bullying. Because by working together we can make it better.” 

Join Facebook, High Road and countless other supporters as we band together to create a unified front against the permeation of bullying online, in schools, and at home.

Log onto Facebook to take the Be Bold Stop Bullying pledge today!

SCENE has a space on its website called Featured Artist Lounge, where SCENE members receive exclusive content and contests from Universal artists. But it can be hard to entice fans to visit and engage with a company website, so many brands have started to bring these exclusive offers to the community their audience is already visiting: Facebook.

SCENE already has an amazing following on its Facebook page and super-engaged fans, so creating a Featured Artist Lounge Facebook application was a natural transition.

When SCENE asked High Road to help create the app in French and English, our team was really excited. And when we found out the first artist they wanted to feature was pop artist Carly Ray Jepson? Even better! High Road and SCENE got to work, and launched the app early May, 2012.

Featured Artist Lounge has everything SCENE members could ever want from a Universal artist – exclusive previews to new songs, music videos, bios, and even a chance to see a movie with Carly Rae Jepsen and 10 friends.

Awesome, right?

The Facebook community thought so, too. In the first week, Featured Artist Lounge has had more than 11,000 unique page views and over 2,700 contest entries.

High Road designed and built the app for SCENE followers. With some stellar work from our creative and development team, SCENE and High Road put together an eye-catching app to host all of Carly Rae’s content (including, of course, the ever-popular Justin Bieber cover video).

And the great thing is, when SCENE is ready to feature a new artist, the app is flexible enough to host whatever content the next Universal sensation has to offer.

So go check out the app, rock out to a little “Call Me Maybe,” and enjoy!

This week, Social Bakers, an online social media measurement platform, released its top performing Canadian Facebook pages for  brands. For  January 2012, High Road was excited to see our client La Roche-Posay Canada as the number one brand in Canada for Facebook response! As we work with La Roche-Posay to engage and grow their online community, we are thrilled to see our client emerge as a leader!

Check it out: