An Afternoon with Arnie

BY High Road Communications ON Feb 04, 2011 | No Comments

Arnold Schwarzenegger,  the action hero, body builder, and “Governator” of California made an appearance at the Toronto Metro Convention Center on January 26th to discuss his political career, life as a Hollywood actor and his overall personal success, and High Road was there to hear him first hand.

Although he made a few references to his recent role as the Governor of California, Schwarzenegger spent the majority of his speech reflecting on his life story and sharing his tips for success:

  • Trust yourself and your instincts
  • Have a clear vision of what you want to achieve
  • Break the rules
  • Never be afraid to fail
  • Work like hell

According to Arnie, success and legacy don’t come from what you did, but how you did it. Success, he says, is about pushing boundaries, ignoring the naysayers, inspiring yourself and making a lasting impact. He stressed that the bigger the risk, the bigger the reward.

Schwarzenegger’s fascinating journey from Austria, to Hollywood actor and now esteemed politician, humanitarian and leader made for a very interesting and inspiring afternoon. His speech left the crowd entertained with his story and informed on the philosophy of personal success, and of course everyone was thrilled to hear his closing statement:

 “O.K. Toronto, I’ll be back.”

 The speech drew crowds from all over the GTA, including KISS front man Gene Simmons, seen here with two High Roaders.  

Overall, it was a great afternoon for those who came to hear Schwarzenegger speak. He will be wrapping up the Canadian leg of his book tour this week in Montreal.


Kinect Helps Media and Influencers Shape Up

BY Joe Cariati ON Feb 03, 2011 | No Comments

New Year’s has come and gone – and most of us can only strain to remember what the inside of a gym looks like! However, in mid-January the High Road crew along with media and influencers got their collective butts in gear with the help of Kinect for Xbox 360 and Ubisoft.

The frigid weather made many want to stay inside, but not even a Canadian winter storm could prevent media and influencers from coming out for a full day of interviews and workouts at a home in the GTA area of Forest Hill.

Nicola Godin, game designer for Your Shape: Fitness Evolved flew in from the Ubisoft studios in Montreal to showcase how Kinect can get you off the couch and into shape. Nicola put Space, CTV, Elle Canada and Urbanology through their paces, leading them with gym centric workouts anyone can do – all from the comfort of their own home.

Influencers from Dose.ca, Lipstick Powder N Paint and SCENEandHEARD also took part in the event, taking their experience to the web. Many have even taken on personal challenges of using Kinect along with Your Shape: Fitness Evolved as a substitute to heading to the gym, in an effort to save costs of a gym memberships.

Whether it was taking a fitness class like cardio boxing or working out with a virtual personal trainer, everyone was able to exercise in their own way, resulting in sore bodies all around the next day.


Mark’s Spring 2011 Walk In Closet and Look Book

BY Ian Buck ON Feb 02, 2011 | 2 Comments

High Road’s Meghan Neufeld talks about our recent work with Mark’s on their Spring 2011 walk in closet and Look Book.