High Road marks its eighth year with the Montreal International Game Summit
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Canada is known for its video game development, but if one Canadian city really shines it is Montreal.
On November 1 and 2, the city welcomed the eighth annual Montreal International Game Summit (MIGS), an industry event for professionals to learn, exchange and network with the best of the best from across the globe.
High Road has been a proud partner of MIGS since its very first event, working closely with Alliance Numérique to help promote the event internationally and grow its profile year after year.

High Road’s challenge eight years ago was to build the event’s image from the ground up, attract the attention of the industry and compete with some very high profile, large-scale and well-established events such as the Game Developers Conference. This year’s challenge was to renew our approach to generating interest, help drive more attendance, and fully integrate social media into MIGS’s communications arsenal.
One of our tactics over the years has been to bring the success of the industry to life for Montreal media. For example, the creation of 7,000 jobs in Quebec alone has a way of painting a compelling portrait for the business press! Social media activity on Facebook and Twitter before, during and after the event also got people buzzing about MIGS and helped the team engage with the developer community and grow its overall online following.

MIGS also attracts high profile industry celebrities for conferences and keynotes, and while at other shows reporters have to chase speakers after their presentations, for MIGS High Road coordinated all interview requests to ensure everyone got what they needed. When media and speakers arrived at MIGS, they were handed coordinated interview schedules, with no conflicts and clear information on where to meet up.

Overall, this year MIGS was a huge success, attracting a record number of more than 1,700 participants – up from the steady 1,500 over the past couple of years.
With 85 registered media (also an increase) and impressive coverage, the HRC team is not only celebrating a job well done but looking forward with great anticipation to next year’s edition!




