It Was a (Smirnoff) Experience to Remember…

BY Ian Buck ON Aug 17, 2010 | No Comments

The exclusive, exceptional event featured an elegant, eclectic vibe – wrapped up in an iconic comic book enigma. Intrigued so far?

So were the more than 300 folks in attendance at The Smirnoff Experience Graphic Party that happened July 19th at the snazzy Andrew Richard Designs Building.

All guests had received cryptically mysterious invitations embracing an iconic comic book theme – with super secret instructions to call ‘Scarlett’ and RSVP weeks before the event date – so the hype and expectations were high.

It’s safe to say that the event was an exclusive and truly unique experience.

Add a funky four-colour comics motif, endless Smirnoff-infused cocktails, a fun photo booth and a surprise appearance by the enigmatic progressive house and electro house producer Deadmau5 – and you had a crowd thirsty for their next Smirnoff Experience.

Check out some of the blogger buzz from Casie Stewart: This is My Life, Erin Bury’s Random Musings and Unbrelievable. And experience it for yourself, by checking out our video:


TELUS Brings Flexibility to the Workplace

BY admin ON Jun 10, 2010

Will companies have office headquarters in the future?  What does the future of working look like?

In the week leading up to the May 24th long weekend, High Road worked with TELUS Business to launch an integrated program to tell people about flexible working this summer. They set up a booth at Brookfield Place in Toronto to talk to Canadians about how they like to work, and to provide more information on ways to work without being in an office environment.

At the same time, TELUS also hosted a virtual press conference for journalists and bloggers across Canada to discuss flexible work.  The conference revealed the results of a TELUS commissioned Harris Decima survey which explored the gap between how today’s employees prefer to work vs. managerial perspectives on flexible working programs. Industry experts and customers on the panel included:

  • Alison Konrad, Professor of Organizational Behaviour, Richard Ivey School of Business
  • Jennifer Perrier-Knox, Senior Research Analyst, Info-Tech Research Group
  • Peter Day, President, Endo Networks
  • Tim Lorman, Director of Strategic Space and Alternative Work, TIAA-CREF
  • Jeff Lowe, VP Enterprise, TELUS

To find out more about the conference and flexible working, visit TELUSTalksBusiness.com.


Celebrity Chefs Provide Food For Thought Through Canon Photo Exhibit

BY admin ON Jun 10, 2010

For the fifth installment of Canon Canada’s Other Side program, High Road worked with celebrity chefs including Michael Smith  (Food Network’s Chef at Home/Chef Abroad), Susur Lee (LEE and Madeline’s), Mark McEwan (North 44 and Bymark) and Brad Long (Veritas) to create the “Food For Thought” photo exhibit.

Held the week before Thanksgiving, the chefs donated their creativity by capturing personal photos that embodied the theme “Food for Thought.” In turn, Canon Canada donated $25,000 on behalf of the chefs to Food Banks Canada, which was presented at a private media event at Veritas Restaurant in Toronto.

The response was superb, with the media intrigued with the concept of the chefs’ photography, and engaged in Canon Canada’s philanthropic efforts so close to the Thanksgiving season.