The final game might have been a disappointment, but the beginning of the World Junior Hockey Tournament was a great time. Last week in Buffalo, as team Canada fought through their preliminary matches during the World Junior Hockey Tournament, Canadian Tire was heating things up off the ice. Canadian Tire set up a Green Screen Display, reflecting the energy of the day’s events and inviting game attendees and hockey enthusiasts to gear up (literally) for exciting group shots with friends and family!

As fans lined up to snap a shot they were also encouraged to register with the Canadian Tire Hockey School – an online resource set up by Canadian Tire to provide information to anyone involved within the hockey community! Providing tips for parents, coaches, and players alike, the Canadian Tire Hockey School attracted a lot of attention among attendees from either side of the border.

From Boxing Day to New Years Eve, the atmosphere was rocking as Canadian Tire and High Road were able to gather over 1,100 registrations for the Canadian Tire Hockey School in only four days.  Hundreds of coupons and cool giveaways were distributed to the merriment of all who found themselves enthralled in the madness, and participants were ecstatic as they walked away with framed souvenirs from the day’s event.

Scott Pilgrim vs. The World took Toronto by storm last week! Writer and Director Edgar Wright joined creator Bryan Lee O’Malley and Canadian actress Ellen Wong (a.k.a. Knives Chau) to celebrate the release of the genre-breaking cult hit by giving fans an EPIC experience in the original setting and filming location of Toronto.

With a whirlwind two day media tour packed with media interviews with kick-ass outlets like , The George Stroumboulopoulos Tonight Show, CP24 Breakfast, SUN Media and Metro, a fan signing at the HMV in Yonge & Dundas Square, and a FREE fan screening at the Bloor Cinema for more than 800 fans, it was undeniably an epic affair!

Scott Pilgrim vs. The World is now available on DVD and Blu-Ray from Universal Studios Home Entertainment Canada.

LG’s products had been long‐considered the epitome of sophistication and style, so it was only fitting to have the brand extend its association even deeper into the fashion industry with the announcement of LG’s title sponsorship of Toronto Fashion Week in 2009. With the goals of highlighting LG upcoming sponsorship role, the company’s unique fusion of technology and style, and demonstrating the company’s commitment to the fashion community in the year to come, LG hosted the Fashion Fusion Gala at the end of Toronto’s Fashion Week in September 2008.

Located in a reconfigured Fashion Week tent in Nathan Phillips Square in Toronto, over 1,000 industry icons, designers and consumers alike mixed and matched while experiencing a fête of fashion. High Road worked with agency partners to stage a full fashion show with designers Agent Provocateur, Greta Constantine, Wayne Clark, Shan and a handful of International design students treating the audience to the full runway experience. Additionally, High Road managed the launch of a new fashion phone series, which was integrated into a Carlie Wong fashion show.

Entertainment was provided by Grammy Award‐winning and International musical talent, Maroon 5, who rocked the runway with their soulful sounds. High Road worked with a variety of agencies and different vendors to coordinate all the logistics of the tent, entertainment, fashion show and catering.

To open up access to the public, LG projected the party on a huge screen outside the tent in Nathan Phillips Square. And when LG conducted an open casting call for aspiring models to strut their stuff on the runway and win access into a variety of fashionable events, High Road did public relations as well as online editorial outreach and social media relations to spread the word..

The Fashion Fusion Gala secured coverage from top‐tier publications, news broadcasts and online sites. The program, which continued with LG Fashion week in March 2009, October 2009 and October 2010, continues to drive home the message that LG is a brand focused on high‐tech and fashionable design.

Learn more at: www.lgfashionweek.ca