As a pilot project, High Road developed an internal micro-site focused on the topic of Sustainability – a core corporate commitment by Sun Life to its shareholders, customers and employees.  The micro-site let employees share ideas around sustainability initiatives, large and small, that could be implemented within their home or office environment. Employees were then able to rate and comment on suggestions.

As part of the pilot, High Road developed Sun Life’s policies on participation and engagement using social media tools.  These policies enabled Sun Life to proceed with open and un-moderated posting of content.  Within the first three days of launch, Sun Life received more than 900 posts, 4,500 votes and 1,200 comments.

Building on the success of the pilot project, High Road then moved to transform the corporate communications platform within The Source, Sun Life’s corporate intranet.  All news stories and articles are now published directly on the intranet and grouped by geography and topic.  Employees can rate, comment and tag these articles and regular columns have been introduced, such as “Leaders Talk”, to encourage dialogue with management and to help communicate across the organization.