Canadian Tire wanted to a way to demonstrate their commitment to sustainability and community, through an interactive online report that profiled all of Canadian Tire’s environmentally and socially-conscious activity in their product choices, their stores and the communities they serve.
High Road Communications developed a virtual world that used a combination of video, photos and dynamic content to tell Canadian Tire’s sustainability story.
Visitors can zoom into different areas – the store, a soccer field, homes, trucks, gas stations – and tour the different sustainable activities and processes that Canadian Tire had implemented. These range from energy-efficient lighting in stores through to their community involvement in JumpStart and Lucky Clover programs for Canadian kids.
The online report is accompanied by a downloadable print version, which can be printed out by section or in its entirety.