Scott Pilgrim Arrives on DVD and Blu-Ray with an Epic Toronto tour of Awesome Proportions

BY Pam Stillman ON Nov 11, 2010 | No Comments

 

Scott Pilgrim vs. The World took Toronto by storm last week! Writer and Director Edgar Wright joined creator Bryan Lee O’Malley and Canadian actress Ellen Wong (a.k.a. Knives Chau) to celebrate the release of the genre-breaking cult hit by giving fans an EPIC experience in the original setting and filming location of Toronto.

With a whirlwind two day media tour packed with media interviews with kick-ass outlets like , The George Stroumboulopoulos Tonight Show, CP24 Breakfast, SUN Media and Metro, a fan signing at the HMV in Yonge & Dundas Square, and a FREE fan screening at the Bloor Cinema for more than 800 fans, it was undeniably an epic affair!

Scott Pilgrim vs. The World is now available on DVD and Blu-Ray from Universal Studios Home Entertainment Canada.

 


Canada Goose Showcases Collection for Media and Bloggers

BY Cam Gordon ON Oct 20, 2010 | No Comments

Gearing up for the snowy season in style, Canada Goose showcased its 2010/2011 collection of jackets, hats and accessories at an exclusive event for Toronto fashion bloggers. The venue played the perfect host, as the rustic, log cabin interior at Cabin 5 provided the ideal backdrop for Canada Goose outerwear.

Photographers and bloggers were paired up with the minds behind the designs, allowing those in attendance to peruse and model their favourite Canada Goose jackets and vests. Media loved interacting with the latest designs, as well as getting the chance to learn more about the iconic Canadian brand that is on holiday wish lists worldwide.

Everyone left with a personalized Canada Goose snow globe, a copy of the Goose People coffee table book and a USB key full of the latest Canada Goose product images and info. The cozy buzz between familiar bloggers at Cabin 5 breathed an air of intimacy into the event and the feedback has been nothing short of sensational…

“Canada Goose, you really pulled out all the stops for this one – from custom snow globes to the racks and racks of goods to try on.” –Urbane Bloc

“The event was set up really well, very informative, and the venue gave it a cozy winter feeling. I think it’s safe to say that most if not all of us love and want Canada Goose jackets as it is, but wait ’til you see the new stuff.” –1LoveTO

“I really like way the agencies are starting to get creative with event activities and takeaways. Last night we each got our photo taken in Goose gear, were given it on a branded USB key, then the image was made into a snow globe.” –Casie Stewart


An Epic Event

BY Laura Bryce ON Oct 18, 2010 | No Comments

Coming out of E3, it is no doubt that Disney Epic Mickey is one of the most highly anticipated games to launch before the end of 2010. For the first time in gaming history, one of the world’s most iconic characters, the mouse himself, will be a playable character. Coupling Mickey Mouse with the game being designed by industry luminary Warren Spector, it was not a surprise that some Canada’s top journalists were dying to step in to Wasteland to give Disney Epic Mickey a test drive.

On Tuesday October 12th, Disney Interactive Studios Canada hosted a successful three-part preview day for Disney Epic Mickey in Toronto, featuring special guest Warren Spector. The day kicked off with Warren appearing on Canada’s largest morning show, Canada AM. Warren then met one-on-one with all top-tier Canadian print and broadcast media throughout the day, followed by a cocktail-style preview event located in a trendy gallery in downtown Toronto. Media, retail partners and influencers joined DIS for an evening of demos and hands-on game play, while being entertained by the painting talents of Disney artist Joe Yakovetic and to tunes spun by a hip Toronto DJ. The event was a huge hit, creating positive buzz and anticipation in advance of the launch of Disney Epic Mickey in Canada on November 30th.