In this week’s column, Mia talks about her personal experience developing herself as a leader.

She writes: “With every move, every talk, every interaction, we contribute to our personal brand – not just the brand of the company we represent. The strongest corporate leaders cultivate their own trademark, a brand that their employees, investors and colleagues can invest their confidence in and stay loyal to.”

Recently teaming up with BlueMoon Productions to integrate high quality multimedia and simple storytelling into an internal presentation, Mia learned an important lesson: investing in your personal brand may seem like an unnecessary cost, but if done right, the payoff will be huge.

Check out her column every Thursday in the Globe and Mail’s Report on Business.