This week was an exciting one for High Road Communications and our client American Express Canada as our Front Of The Line Fridays Facebook application was accepted as a contender to the Facebook Studio Awards!

The Facebook Studio Awards look to recognize campaigns that combine all aspects of Facebook from application build, through to the use of Facebook premium ads. Campaigns will be judged on their ability to integrate the social, marketing, media integration and scale capabilities of Facebook across their program.

So how does High Road fit in? Amex wanted to introduce and highlight the Front Of The Line program to their Facebook community so High Road created a Surprise and Delight program for their existing Cardmembers and incentive program for non-Cardmembers called Front Of The Line Fridays. Each week, Facebook users had the chance to win complimentary tickets to some of the hottest concerts and theatre productions across cities in Canada including Sting, War Horse and Jay-Z & Kanye West.

Check out and “like” High Road and Amex’s Front Of The Line Fridays submission to the Facebook Studio awards!

Early this week, our very own Mia Pearson was named one of Canada’s most powerful women by the Women’s Executive Network, under the corporate executive category. The Canada’s Most Powerful Women: Top 100 Award recognizes exceptional female leaders within private, public and not-for-profit sectors.  Anyone that’s ever had the opportunity to work with Mia is not surprised that she is being honoured by the Canadian business community for her fearless leadership, commitment to culture and entrepreneurial spirit.

On behalf of your team at High Road, congratulations and cheers to you, Mia!

Nominations for the CATAAlliance Innovation and Leadership Awards are open, and can be submitted until April 8. An overview of all the awards categories and the nomination guide can be found here.

High Road is again sponsoring the High Road Communications Award for Excellence in Science and Technology Reporting. The award is presented to a journalist or writer raising the public profile of science and technology and contributing to the building of a science and technology culture in Canada. Last year’s winner was the Globe and Mail’s Mathew Ingram (blog), and Shane Schick (blog), now editor of ComputerWorld Canada, won in 2006.

The Canadian Advanced Technology Alliance and High Road have been strategic partners for many years. High Road president Mia Wedgbury and senior vice president Sarah Burns are CATA board members.