This week, Mia’s column features Ashley MacIntyre, founder of MacIntyre Communications, a small start-up that specializes in celebrity endorsement and event management. A young, very motivated entrepreneur , MacIntyre’s passion for networking and punchy marketing techniques got Mia thinking about the lessons small-business owners can learn from how she promotes her business.
Mia writes: “Whether it is a snapshot of the celebrities she works with or the decor of events she has organized, when presenting her marketing collateral to a potential client her work isn’t crowded by text or heavy messaging – she lets the images speak for themselves.”
Mia discusses how businesses spend so much time crafting the perfect messaging, that it sometimes comes out so dense it doesn’t catch the target audience’s attention.
“As entrepreneurs, we have a huge opportunity to let the images of our successes speak for themselves,” she writes.
Check out Mia’s column every Thursday in the Globe and Mail’s Report on Business.