How do you engage employees at a level that stimulates corporate growth, collaboration and innovation? These were the questions posed when RBC Financial Group approached High Road Communications to move employees from being informed to being engaged.

High Road worked closely with RBC staff and internal stakeholders to define a communications vehicle that met the needs of a diverse range of employees. Content strategy was defined in collaboration with RBC and included discussion on strategic initiatives that define RBC’s core strengths, including competitive intelligence, business development and financial literacy.

With this knowledge the monthly, bilingual online publication, RBC Insite, was born. RBC INsite provides a number of feedback options to increase a sense of belonging and collaboration – from dynamic polls to article rating, related reading, e-mail feedback, and article commenting.

The feedback has been incredibly strong, with hundreds of comments posted, story suggestions put forward, and an average of 150 article ratings per issue, suggesting that High Road has successfully turned RBC’s informed employees into engaged employees.