High Road Supports LG Snowboard FIS World Cup
Before Olympic fever hit the country, High Road and LG Canada were on the slopes in Vancouver promoting six of Canada’s top snowboard athletes.
LG, an official sponsor of the Snowboard FIS World Cup, and a supporter of the Canadian Snowboard Federation for the 2009-2010 season, wanted to leverage pre-Olympic competitions to engage and provide media with opportunities, assets, information and access to Olympic hopefuls.
To do so, High Road worked with LG to create online buzz and positive brand association by creating “Life’s Good” biography videos with six of Canada’s top snowboard athletes, including Olympic gold medalist Maelle Ricker, Olympic gold medalist Jasey-Jay Anderson, Olympic silver medalist mike Robertson, and Jeff Batchelor, Matt Morison and Kimiko Zakreski.
The videos were launched on December 13th at a press conference in Vancouver and were made available on the LGTeamCanada YouTube Channel, at www.lg.ca and www.canadasnowboard.ca.