It may be the dog days of summer but don’t be fooled – back to school is just around the corner! And mid-July was the perfect time for TELUS to officially unveil its new Back-to-School smartphone line-up.

Taking place at the swanky new TELUS building on 25 York Street in Toronto, the exclusive showcase was the perfect opportunity for media to get the scoop on the new devices – all while continuing to educate traditional consumer and lifestyle journalists on TELUS’ growing brand leadership in the smartphone market space.

The secret to the event’s success? Simple. Offer something for everyone. The event was comprised of several exciting components, such as:

• A presentation from Hilen Wong, Marketing Director, TELUS Consumer Solutions, outlining the trends in smartphones on the market today and an over view of the new Back-to-School device line-up. The presentation showcased the hot new line-up of devices exclusive through TELUS this Fall along with existing handsets from the Pink breast cancer campaign.
• The announcement that TELUS is the official national wireless provider for the CFL. As part of a new two-year partnership, TELUS will bring CFL fans live games on the go, stats in real time and highlights through the first-ever Canadian Football League (CFL) mobile app.
• Media mingled with TELUS spokespeople and demo’d the devices through a series of demo bars set-up in the cocktail lounge

And this was set against the aural backdrop of DJ Brendan Canning (of Broken Social Scene fame) spinning some wicked tunes for media to vibe to. With more than 35 journalists in attendance from various Consumer/Marketing/Mommy Blogs media outlets (Media in Canada, MobileSyrup.com, Canwest, CTV, Wee Welcome, MSN Canada, BlogTO, PEACE Magazine and Branchez-Vous to name a few) the event was a stirring success. This includes over 90 articles to date!