May 3rd was a milestone for the Toronto cycling community, as the BIXI bicycle share service debuted in Toronto. BIXI unleashed 1,000 bicycles at 80 pick-up stations on Toronto streets, with a helping hand from lead sponsor TELUS.

Despite a federal election and steady rain, biking enthusiasts and journalists came out in record numbers to the official press conference held on Ryerson’s University campus. City counsellors, BIXI representatives and sponsors, including TELUS’ own Anne-Marie LaBerge, enthusiastically discussed how the easy and accessible bike sharing program will allow Torontonians to stay active in their day to day lives, beat traffic and help better the environment!

With several broadcast crews, top print outlets, and a range of key online outlets in attendance, the kick-off press conference was a major success, and plenty of TELUS branded bikes and helmets ensured Torontonians will be fully aware that TELUS is to thank for this nifty new public transport option.