Mia’s most recent column featured Jane Dallin and Bryn Nihill, co-founders of the very cool SOOS Rocks Accessories. Started in early 2005, these two savvy women have already snagged some top-tier celebrity endorsements, graced the pages of popular fashion magazines, and become known for providing a very personal level of customer service.

Their secret? A willingness to step outside of their own comfort zones.

“As we all know, in the early days of establishing a reputation, something as simple as making a phone call can be nerve-wracking,” writes Mia.

“I felt like I didn’t know what to say. I felt stupid…insecure,” says Dallin, of making cold calls. “Now we just do it. It’s still not the easiest thing to do, but it is going to be beneficial in the end, so we have to step up and just do what needs to be done.”

In the column, Dallin shares some incredible examples of how having the confidence to make the ask has since benefited her company – including an amazing partnership she built with MTV.

“Determination is one of the key ingredients to a successful marketing campaign and the development of a strong business,” writes Mia. “No matter how intimidating the call, or how lofty the goal, the SOOS Rocks team has taught us that we can’t let our fears prevent us from shooting for the stars.”

Check out Mia’s column every Thursday in the Globe and Mail’s Report on Business.