Compassionate people. World-class care: The Ottawa Hospital & Ottawa Hospital Research Institute launch 2011- 2012 reportsNo Comments
Last week, in collaboration with The Ottawa Hospital (TOH) and the Ottawa Hospital Research Institute (OHRI), we were pleased to launch their 2011-2012 annual reports – both dynamic, online explorations into the year gone by.
High Road Communications is proud to continue working with TOH and OHRI in different areas, most recently re-launching worldclasscare.ca and tomorrowscaretoday.ca to highlight accomplishments from 2011. The result is two functional and visually stunning sites that offer stakeholders, and the community in general, easy access to compelling content. And similar to last year’s online-only reports, which we were also happy to work with TOH and OHRI on, these demonstrate their commitment to staying green.
Building on last year’s success, for 2011-2012 we focused on taking storytelling to the next level – and the stories TOH and OHRI shared are simply incredible.
Our team attended a truly innovative neurosurgery and learned from surgeons across many disciplines how cutting-edge technology and expertise is helping TOH’s talented team change practice and save lives through minimally invasive surgery.
We also interviewed a Canadian diplomat injured in Afghanistan and saw firsthand how TOHRC’s innovative virtual reality technology has made all the difference in her rehabilitation.
Finally, we spoke with OHRI researchers and discovered how stem cell research is making tomorrow’s healthcare possible for today.
In order to celebrate the people who power these world-renowned institutions and showcase these amazing written and video case studies, we also stepped up the design and functionality of this year’s reports with:
- Engaging design and compelling photography: the design of each report highlight some real, behind-the-scenes moments with staff, volunteers and patients using vibrant photography and captivating video to give users a glimpse of a day at the hospital.
- User-friendly, any time, anywhere experience: Accessible from any device, information in these reports can be found within just two clicks from the homepage. Background photography scales to size (eliminating the need for horizontal scrolling), and touch-friendly mobile versions are optimized specifically for iPhone and iPad—which many hospital staff depend on for their day-to-day workflow.
- Shareability: Highly social, YouTube, Twitter and Facebook are baked in to the experience, allowing both reports to easily be shared across the community, instead of simply key stakeholders.
All in all, we had the opportunity to meet passionate staff and volunteers, patients with incredible stories of struggle, recovery and triumph, and researchers that are making leaps and bounds in their fields.
High Road is honoured to be a part of sharing these stories, and want to congratulate TOH and OHRI on another wonderful year of patient care, research and creating hope for the future.