Blog: Stay up to speed on what’s happening at High Road, and how we’re helping our clients break through. Hear our stories, check out our work and give us your feedback—we’d love to hear from you.

High Road’s Steve St. Pierre speaks at TEDxOttawa

BY Jessey Bird ON Nov 08, 2011 | No Comments

Steve St. Pierre, High Road User Experience Designer, recently spoke at TEDxOttawa about what he calls “The Art of Doing.”

He said:

“Guaranteed, every single day someone has an idea that could turn their life – maybe even the world – on its head for the better, but they let it go. They let it get buried under excuses. Excuses like lack of time. Lack of resources, maybe. Lack of motivation. Who knows and who cares – there are millions of excuses. But I share the same sentiment on excuses that Ben Franklin did. He said this: ‘He that is good for making excuses is seldom good for anything else.’ Are you gonna let Ben call you out like that?”

So what exactly is “The Art Of Doing” according to SSP?

Check it out:

If you’d like to read Steve’s full speech, please click here.

This Is How We Do It! Xbox Canada Breaks It Down with a Dance-Off to Launch Dance Central 2

BY Jessica Sine ON Nov 01, 2011 | No Comments

Dance Central 2 Launch 1

Challenged to prove they were Toronto’s best dancer, media joined some of Toronto’s top bloggers to battle it out in a Dance Central 2 dance-off at Xbox 360 Central on 330 Queen Street West. The place was bumpin’ as the dancers took on all-new routines set to an unstoppable soundtrack featuring hot tracks from Usher, Rihanna, Lady Gaga, Nicki Minaj, Bruno Mars, Daft Punk, and Montell Jordan.

Dance Central is all about learning real routines with full body choreography, and Dance Central 2′s completely redesigned Break it Down mode lets players get into the groove better than ever before, with practice sessions to focus on select moves and the power of Kinect’s voice commands to move your rehearsal along more quickly or slow it down. It even lets you record yourself dancing a move and compare your video with an onscreen dancer!

Dance Central 2 Launch 2

The coolest feature about the addictive new edition of Kinect’s #1 selling dance game? Friends can team up or choose a Dance Crew to go head-to-head in a fierce Dance Battle. Things get really interesting when the all new Free-4-All minigame appears, allowing players to quickly perform moves worth tons of points and jump ahead in score. Players can drop in or out at any point during a song, so the party never has to stop.

We must say we were quite impressed with everyone’s rhythm! Congrats to CityLine guest expert, Yummy Mummy’s Sarah Gunn (@lovelaughshop) who danced away with the highest score and Casie Stewart (@casiestewart) who tallied up a close second!

To see all the dance moves, check out this video.

Canada Goose CEO on reintroducing domestic manufacturing to Canadian industry

BY Cam Gordon ON Oct 26, 2011 | No Comments

Canada Goose CEO 2

Canada Goose has elevated its stature to become one of Canada’s most beloved brands in recent years so it’s only appropriate that its president and CEO, Dani Reiss, found himself elevated high above the streets of Toronto for his recent speaking engagement at the Economic Club of Canada.

Stop 33, a spectacular ballroom on the 33rd floor of the Sutton Place Hotel Toronto, was the venue for an October 21st presentation about Made in Canada and the large role that Canada Goose has played in reintroducing domestic manufacturing to Canadian industry. In this one hour engagement secured and curated by High Road, Dani spoke about the explosive growth that Canada Goose has enjoyed in recent years, becoming not only the extreme weather outerwear of choice for Canadians but for many other cold weather regions across the globe.

Canada Goose CEO 1

Quality, style and authenticity were major themes as Dani talked shop and answered questions for a crowd clearly enjoying Canada Goose’s tale of homegrown prosperity. In fact, the Q&A session that concluded the presentation alone ran over 20 minutes–a testament to the level of pride and affinity that attendees had for the brand.

Canada Goose CEO 3

With winter on the horizon and Canada Goose expecting top-line growth of 60% for 2011 (as reported by the Sun News Network’s coverage of the presentation), this Economic Club of Canada luncheon served as an unofficial sneak peek for Canada Goose’s plans for 2012 and beyond, all served up in a high flying fashion by this amazing Canadian success story.