Just two months after the successful launch of Nature Unleashed: Inside Natural Disasters, The Canadian Museum of Nature capped off a fantastic 2012 with the grand reopening of the Vale Earth Gallery. The permanent exhibit is double the size of the museum’s previous Earth Gallery and contains more than 1,000 awe-inspiring mineral, rock and gem specimens.
These samples truly have to be seen to be believed.
In the gallery you’ll find 14 oversize mineral samples (including crystals) weighing from 100 to 500 pounds, more than 30 meteorites collected from Canada and all around the world, and a sample of the oldest rock on earth (3.8 billion years old!).
The museum has also added a number of fun, interactive displays. Kids of all ages can build volcanos, cause earthquakes and simulate making different kinds of rock with steam-punk machines like the Sedimentator, Magmanator and the Metamorphicator. And for those who want to wield the power of the universe, how about taking the controls of a six-foot animated globe? Make it spin, drain the oceans, see the web of tectonic plates that cover the earth, etc. Last, but not least, explore an incredibly lifelike limestone cave, complete with its very own dripping waterfall.
With High Road’s assistance, museum staff landed some great coverage. Their team appeared as guests on CTV Morning Live and Rogers Daytime, while great print and broadcast coverage appeared in The Ottawa Citizen (see the Video Gallery here), The Ottawa Sun, CTV, CBC, EMC, and Ottawa Life Magazine.
The debut of the new Earth Gallery even attracted national coverage with articles popping up in the travel pages of The Vancouver Province, The Winnipeg Free Press, The Cape Breton Post, and Sympatico.ca, as well as a number of high profile Quebec blogs.
All and all, it was for a rock solid opening for yet another fascinating, world-class exhibit at the Canadian Museum of Nature. If you happen to be in Ottawa over the holidays, be sure to drop by the Canadian Museum of Nature as kids (ages 3-12) are half-price) until Dec. 24, 2012.