Blog: Stay up to speed on what’s happening at High Road, and how we’re helping our clients break through. Hear our stories, check out our work and give us your feedback—we’d love to hear from you.

Xbox works with High Road to launch a television transformation

BY Michael Margiotta ON Jan 04, 2012 | No Comments

Xbox Live 2

The future of television is now.

Xbox LIVE recently unveiled the next generation of TV entertainment with its redesigned dashboard and new custom apps from world-leading TV and entertainment content providers. High Road helped kick-off the launch with a breakfast media event at Xbox 360 Central in Toronto.

Despite the wet weather, the space was buzzing with anticipation. Glenn Purkis, Xbox LIVE Product Manager, unveiled the new dash and left the crowd awe-struck after demonstrating the new voice-powered navigation features. That’s right: users can now navigate by simply speaking to their Xbox. With the power of Kinect, you say it, Xbox finds it.

Check it out:

Following the presentation, media chatted one-on-one with Purkis and representatives from content partners including Rogers On Demand, Disney XD, Real Sports, UFC, Crackle, YouTube, Vevo, Zune, and MSN.ca.

The highly-anticipated event drew more than 30 media from tech, gaming, sports and lifestyle outlets.

Xbox Live 1

Windows captures holiday travellers on camera at Toronto’s Pearson Airport

BY Rosalynd Rupert ON Dec 23, 2011 | No Comments

Folks traveling domestic through the Toronto Pearson International Airport were delighted by an extra special bit of holiday spirit in December: they got the chance to strike a pose with a Holiday Elf at the Windows Picture Perfect Holiday area in terminals one and three.

High Road Communications worked with Microsoft Canada’s Windows integrated agency team to support the launch of the year-end holiday campaign.  The experience included a great photo moment, as well as the chance to edit the photo on site with Photo Fuse, then immediately store and share them with family and friends via SkyDrive and Windows Live.

The message shared with travellers?

Great technology helps families stay connected through the holidays – and that starts with a Windows 7 PC.

Ending 2011 with Bing

BY Lesley Sturla ON Dec 21, 2011 | No Comments

The holiday season marks the end of 2011.

So how does Bing end the year with a bang? They release their 2011 top search results, highlighting top celebrities, events (weddings, divorces and babies) electronics and more.

What were Canadians talking about in 2011?

The Royal Wedding, Kim Kardashian’s fairytale wedding, followed by her divorce (72 days later), Beyonce’s baby bump, and hockey. The most searched celebrity of 2011 in Canada? Kim Kardashian of course, but Canadian celebrity Justin Bieber took top spot with our neighbours to the south — Americans had a high case of Bieber Fever!

That’s not all that they did.

Bing ensured 2011 was a year that would never be forgotten with an infographic designed by High Road to tell the complete story of 2011.

Check it out: