After months of meetings, brainstorms, research, coding, writing, editing, shooting videos, designing and dreaming, High Road was excited to be a part of the official launch of BrighterLife.ca.

A content marketing site powered by Sun Life Financial (a High Road client for the last four years), BrighterLife.ca is designed to deliver relevant and valuable content to attract, acquire and engage an audience in a way that avoids jargon and a hard sales push. The content is all presented in plain language and focuses on topics people think about– family, health, money, working life and retirement.

BrighterLife.ca invites everyone to get involved – by reading, posing question to its columnists, contributing ideas and experiences, answering poll questions and sharing insights with those who face similar challenges.

High Road is proud to be a part of the BrighterLife.ca launch, and looks forward to working closely with Sun Life as the site continues to expand.

 Check it out at http://brighterlife.ca and in French at http://simplementbrillant.ca/.

Decked out in their royal best, little princes and princesses joined Barbie for Universal Studios Home Entertainment’s pink carpet premiere of Barbie Princess Charm School. Hosted by Yummy Mummy’s Erica Ehm, little Barbie lovers came to strut their stuff on the pink carpet and meet their favourite gal pal, Barbie.

Check out these charming photos from the event:

The High Road team is usually working behind the scenes of where the action is: running red carpet events, launching amazing digital initiatives and executing solid, results-driven PR campaigns.

So what happens when it’s time for us to be the center of attention?

Well, the company recently decided we should get new corporate headshots taken. Sure, we did that, but with Right Said Fred playing and a surprise appearance from the Office Ninja, we also did a bit of this:

Big thanks to the very talented Ottawa photographer David Kawai, who posted even more of the fun on his blog: check it out!