Over the past year, we’ve all seen some incredible PR campaigns harness the power of social networking. This week, Mia’s column talks about Facebook and Twitter, and how social networking can be successfully used as a marketing tool by businesses both big and small. Mia highlights Stephen Beckta’s popular Ottawa restaurant Play Food and Wine, and how Play’s team has found innovative ways to use social networking to not only drive traffic to restaurant, but also enhance service and make their fans and followers feel like they are a part of the restaurant’s day-to-day operations.

Check out her column every Thursday in the Globe and Mail’s Report on Business.