MENTORSHIP THAT MATTERS: HIGH ROAD AND AMEX INSPIRE ACTION WITH ROOM FOR THOUGHTNo Comments |
HIGH ROAD TEAMS UP WITH AMEX TO LAUNCH MENTORSHIP PROGRAM WITH NOTABLE CANADIANS: CRAIG AND MARC KIELBURGER, EMIILY HAINES AND LES STROUD
What do you get when you combine one crazy cool space, three amazing ideas dreamed up by average Canadians and some awesome, inspirational mentors? An incredibly successful Room For Thought program by American Express Canada that brings BIG ideas to life!
Kicking off in August, Room For Thought asked Canadians the question: “If you had the opportunity and support to bring a big idea to life, what would you do?” High Road then worked hand-in-hand with Amex to see Room For Thought through four phases: launch, voting, mentorship and experiential.
First, Canadians were invited to submit their big ideas in the arenas of community, music, and travel and adventure. After receiving an outstanding 840 submissions via the American Express Canada Facebook Page, nine finalists were chosen by some pretty impressive, big-name Canadians who would serve as the program’s mentors: Craig and Marc Kielburger, Les Stroud and Emily Haines.
When online voting closed in September, the three winners left standing – one in each category – went above and beyond to wow Amex, High Road, the mentors and the broader Canadian public with these great ideas:
- Music: Ghost – Toronto’s Andrew Huang created an installation that allows the public to interact with music through technology and a variety of instruments.
- Community: Survivor Garden – Thornhill’s Lisa Shanker grew the idea of a Survivor Garden to be used as a form of therapy for people recovering from serious illness.
- Travel and Adventure: Second Chance Travel – Vaughan’s Evan Malach worked to give youth who’ve overcome hardships the chance to travel the world with Second Chance Travel.
Next came the hard work, as the winning Canadians teamed up with their mentors to get their ideas off the ground. By drawing on their own experiences in their respective fields, the mentors supported each finalist every step of the way by offering guidance and advice in areas such as finance, marketing and networking.
The result was a once-in-a-lifetime experience that the Room For Thought winners will not soon forget:
Meet the Mentors:
- Craig and Marc Kielburger: The brothers behind Free the Children, the world’s largest network of children helping children through education, were the incredible mentors in the community category of the program. Craig and Marc provided their mentee, Lisa Shanker, with a great deal of experience, as well as some engaging, first-hand opportunities, such as the chance to experience We Day Vancouver.
- Les Stroud: Best known as Survivorman, Les is the only producer in the history of television to internationally broadcast a series entirely written, videotaped and hosted alone. His strong creative experience paired with his survival knowledge made him the ideal mentor in the travel and adventure category. He was able to offer his mentee, Evan, strong guidance and tips on how to make his idea really flourish.
- Emily Haines: As the lead singer of Canadian indie-rock band Metric, one of Canada’s most successful bands, taking home several Juno Awards last year, Emily’s passion for music is clear in all she touches. That passion, coupled with her desire to explore and educate new sounds and styles, really made her mentorship in the music category with mentee Andrew an ideal fit.
Then, during the final phase taking place over a two-week period in early November, the winning entries were showcased in a stunning visual display in downtown Toronto at the Four Seasons Centre for the Performing Arts.
Thousands of people passed through the Room For Thought doors between Nov. 8 and 22 to experience the ideas for themselves, where an interactive “room” was on display to represent each bright idea.
High Road is proud of the success shared with Amex during the Room For Thought program. And the best part? You can still check out the video highlights of the campaign, along with snapshots from the winners and their celebrity mentors, on the American Express Canada Facebook Page.