To spread the word about Bing.ca’s new Shopping feature, the Bing team in Canada hosted lifestyle, shopping and personal finance influencers and media at Sassafraz Restaurant in Toronto for an evening of ‘Bing’-tini’s, manicures from The Ten Spot and online shopping tips from Kimberley Clancy, Canada’s Frugal Shopper on the eve of Black Friday.

Bing Shopping offers Canadian consumers the opportunity to comparison shop online leveraging bargain-hunting tools including price history tracking, a cross-border pricing tool and visual store shipping policies in search results.

Throughout the night, attendees also had the opportunity for 1:1 demos of Bing Shopping with Anthony Wolf product manager for Bing in Canada. From designer hand bags to the latest digital cameras, ladies not only left the event with prim and polished nails, but also armed with new online shopping intel. Check out the conversation that is still going on Twitter – hastag: #bingshopping.

 Canadian media also  had online shopping on the mind and a number of major Canadian outlets spoke with Anthony Wolf and Kimberley Clancy to learn about how to leverage online shopping tools on Cyber Monday and how to identify the top deals online.