This week was an exciting one for High Road Communications and our client American Express Canada as our Front Of The Line Fridays Facebook application was accepted as a contender to the Facebook Studio Awards!

The Facebook Studio Awards look to recognize campaigns that combine all aspects of Facebook from application build, through to the use of Facebook premium ads. Campaigns will be judged on their ability to integrate the social, marketing, media integration and scale capabilities of Facebook across their program.

So how does High Road fit in? Amex wanted to introduce and highlight the Front Of The Line program to their Facebook community so High Road created a Surprise and Delight program for their existing Cardmembers and incentive program for non-Cardmembers called Front Of The Line Fridays. Each week, Facebook users had the chance to win complimentary tickets to some of the hottest concerts and theatre productions across cities in Canada including Sting, War Horse and Jay-Z & Kanye West.

Check out and “like” High Road and Amex’s Front Of The Line Fridays submission to the Facebook Studio awards!