This week was a big one for Gatorade Canada: the launch of the new G Series line of products (check out the cool Facebook app we built for it here). With the G Series, Gatorade is moving into a new space (from purely hydration to overall sports nutrition), the kind of move that for such an established brand is never easy.

 One of the tools we used to help move brand perception was video, taking an existing event (a media tour featuring Maëlle Ricker, Olympic Gold Medallist & all round cool snowboarding dude) and carving out just enough time to shoot some video responses to questions we had asked key bloggers to submit. The Hip & Urban Girl’s Guide even made Maëlle their HUG of the week:

While this wasn’t the primary driver of our program, it was great to see bloggers starting to appreciate these types of videos as quality content for their networks. Definitely an easy-to-implement best practice to add extra value to future programs for our clients… let the videos begin!